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Relationship marketing based competing model for knowledge sharing in incubator

Knowledge sharing (KS) is referred to as an important strategy for improving innovation, productivity, efficiency and competitiveness of organizations. Outcomes of KS are explained from different standpoints. However, previous studies significantly fail to explore the outcomes of KS from a relations...

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Main Author: Arzani, Masoumeh Zeyb
Format: Thesis
Language:English
Published: 2016
Subjects:
QA75 Electronic computers. Computer science
Online Access:http://eprints.utm.my/id/eprint/78802/1/MasoumehZeybArzaniPFC2016.pdf
http://eprints.utm.my/id/eprint/78802/
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spelling my.utm.788022018-09-17T04:13:00Z http://eprints.utm.my/id/eprint/78802/ Relationship marketing based competing model for knowledge sharing in incubator Arzani, Masoumeh Zeyb QA75 Electronic computers. Computer science Knowledge sharing (KS) is referred to as an important strategy for improving innovation, productivity, efficiency and competitiveness of organizations. Outcomes of KS are explained from different standpoints. However, previous studies significantly fail to explore the outcomes of KS from a relationship marketing (RM) perspective. This study examined the outcomes of KS on an organization’s performance and its relationship with customers in business incubators. The study demonstrated that individual KS promoted by social relations, positively affect relationship with customers. Drawing on the theoretical foundations of social capital theory and relationship marketing concepts, a conceptual framework was formulated to examine the impact of KS on organizational performance and customer relationship. Tenant startup team members in business incubators in Malaysia were the units of analysis. A random sampling method was employed to derive the sample size from the population. This quantitative study used a cross-sectional survey method data which was collected from 104 respondents. Sixteen hypothetical relationships were examined by adopting the Structural Equation Modeling (SEM) based on the Partial Least Squares (PLS) using SmartPLS 2.0. Results suggest that the model has a good predictive ability. In addition, results revealed that the overall relationship between KS and customer relationship is significant. The findings indicate that KS is perceived to have a positive effect on customer relationship as well as a positive influence on the work performance in individuals, teams and organizations. A competing model is proposed based on the findings to better portray the scenario in the Malaysian context. This research expands the understanding of the effects of KS on organizations from the RM perspective in the business incubators of Malaysia. 2016-11 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/78802/1/MasoumehZeybArzaniPFC2016.pdf Arzani, Masoumeh Zeyb (2016) Relationship marketing based competing model for knowledge sharing in incubator. PhD thesis, Universiti Teknologi Malaysia, Faculty of Computing. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:106946
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic QA75 Electronic computers. Computer science
spellingShingle QA75 Electronic computers. Computer science
Arzani, Masoumeh Zeyb
Relationship marketing based competing model for knowledge sharing in incubator
description Knowledge sharing (KS) is referred to as an important strategy for improving innovation, productivity, efficiency and competitiveness of organizations. Outcomes of KS are explained from different standpoints. However, previous studies significantly fail to explore the outcomes of KS from a relationship marketing (RM) perspective. This study examined the outcomes of KS on an organization’s performance and its relationship with customers in business incubators. The study demonstrated that individual KS promoted by social relations, positively affect relationship with customers. Drawing on the theoretical foundations of social capital theory and relationship marketing concepts, a conceptual framework was formulated to examine the impact of KS on organizational performance and customer relationship. Tenant startup team members in business incubators in Malaysia were the units of analysis. A random sampling method was employed to derive the sample size from the population. This quantitative study used a cross-sectional survey method data which was collected from 104 respondents. Sixteen hypothetical relationships were examined by adopting the Structural Equation Modeling (SEM) based on the Partial Least Squares (PLS) using SmartPLS 2.0. Results suggest that the model has a good predictive ability. In addition, results revealed that the overall relationship between KS and customer relationship is significant. The findings indicate that KS is perceived to have a positive effect on customer relationship as well as a positive influence on the work performance in individuals, teams and organizations. A competing model is proposed based on the findings to better portray the scenario in the Malaysian context. This research expands the understanding of the effects of KS on organizations from the RM perspective in the business incubators of Malaysia.
format Thesis
author Arzani, Masoumeh Zeyb
author_facet Arzani, Masoumeh Zeyb
author_sort Arzani, Masoumeh Zeyb
title Relationship marketing based competing model for knowledge sharing in incubator
title_short Relationship marketing based competing model for knowledge sharing in incubator
title_full Relationship marketing based competing model for knowledge sharing in incubator
title_fullStr Relationship marketing based competing model for knowledge sharing in incubator
title_full_unstemmed Relationship marketing based competing model for knowledge sharing in incubator
title_sort relationship marketing based competing model for knowledge sharing in incubator
publishDate 2016
url http://eprints.utm.my/id/eprint/78802/1/MasoumehZeybArzaniPFC2016.pdf
http://eprints.utm.my/id/eprint/78802/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:106946
_version_ 1643658009042223104
score 13.211869

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