A development of model for service quality, student satisfaction, student loyalty and perceived value in the University of Nottingham, Malaysia
Delivering superior service quality is becoming important elements in order to generate and maintaining loyal customers and it will be same in the higher education sector context. The higher education management or the universities have to provide superior service quality in order to retain loyal st...
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Online Access: | http://eprints.utm.my/id/eprint/78099/1/ZarithThurayaAbdMFM20151.pdf http://eprints.utm.my/id/eprint/78099/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:89872 |
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