Determinants of experienced tourists\x92 satisfaction and actual spending behavior: a PLS path modelling approach
Purpose: The purpose of this paper is to examine the impact of customer perceived relationship marketing (CPRM), service quality and brand experience on tourists’ satisfaction and actual spending behavior in the emerging hospitality industry in Iran. Design/methodology/approach: A total of 308 valid...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd.
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/76355/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021411610&doi=10.1108%2fIJCTHR-09-2015-0107&partnerID=40&md5=e1d2e07a454426032e92cc548376a6f4 |
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