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Green “eco-label” or “greenwashing”? building awareness about environmental claims of marketers

In order to enrich more pro-environmental behaviour among consumer, present paper aims to enlighten on the “greenwashing” issue. Such deceptive practice leads to lure consumers to believe they are offering environmental friendly product. As such, this is necessary to make consumers aware about the i...

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Main Authors: Shahrin, R., Quoquab, F., Jamil, R., Mahadi, N., Mohammad, J., Salam, Z., Hussin, N.
Format: Article
Published: American Scientific Publishers 2017
Subjects:
T Technology (General)
Online Access:http://eprints.utm.my/id/eprint/75269/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021086241&doi=10.1166%2fasl.2017.7713&partnerID=40&md5=69b7ce3155349fa0ed76c509a2a99aff
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spelling my.utm.752692018-03-27T06:07:17Z http://eprints.utm.my/id/eprint/75269/ Green “eco-label” or “greenwashing”? building awareness about environmental claims of marketers Shahrin, R. Quoquab, F. Jamil, R. Mahadi, N. Mohammad, J. Salam, Z. Hussin, N. T Technology (General) In order to enrich more pro-environmental behaviour among consumer, present paper aims to enlighten on the “greenwashing” issue. Such deceptive practice leads to lure consumers to believe they are offering environmental friendly product. As such, this is necessary to make consumers aware about the issue concerning “greenwashing.” Considering this, the present paper aims to answer the following questions; (1) Why pro-environmental behaviour in the forefront? (2) Does eco-label will ensure the genuineness of environmental-friendly product? (3) Why greenwashing is a problem? (4) How to differentiate between the greenwashed and the real deal products? And (5) What is the role of marketers in this regard? Relevant literatures are reviewed to respond to the research questions. Since environmentally concerned consumers became a profitable market segment in recent years, many companies are moving towards eco-label. However, not all eco-friendly claims are genuine. Therefore, the increase of greenwashing, with deficiency of enforcements, contributes to consumer disbelief of all green claims. With that, it weakens the value of consumers as an inspiration to influence companies toward environmental friendly determination for industrial practices and business operations. It is expected that, the present study will contribute significantly to the existing body of knowledge in regard to existing falls environmental claims regarding eco-labels. American Scientific Publishers 2017 Article PeerReviewed Shahrin, R. and Quoquab, F. and Jamil, R. and Mahadi, N. and Mohammad, J. and Salam, Z. and Hussin, N. (2017) Green “eco-label” or “greenwashing”? building awareness about environmental claims of marketers. Advanced Science Letters, 23 (4). pp. 3205-3208. ISSN 1936-6612 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021086241&doi=10.1166%2fasl.2017.7713&partnerID=40&md5=69b7ce3155349fa0ed76c509a2a99aff DOI:10.1166/asl.2017.7713
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic T Technology (General)
spellingShingle T Technology (General)
Shahrin, R.
Quoquab, F.
Jamil, R.
Mahadi, N.
Mohammad, J.
Salam, Z.
Hussin, N.
Green “eco-label” or “greenwashing”? building awareness about environmental claims of marketers
description In order to enrich more pro-environmental behaviour among consumer, present paper aims to enlighten on the “greenwashing” issue. Such deceptive practice leads to lure consumers to believe they are offering environmental friendly product. As such, this is necessary to make consumers aware about the issue concerning “greenwashing.” Considering this, the present paper aims to answer the following questions; (1) Why pro-environmental behaviour in the forefront? (2) Does eco-label will ensure the genuineness of environmental-friendly product? (3) Why greenwashing is a problem? (4) How to differentiate between the greenwashed and the real deal products? And (5) What is the role of marketers in this regard? Relevant literatures are reviewed to respond to the research questions. Since environmentally concerned consumers became a profitable market segment in recent years, many companies are moving towards eco-label. However, not all eco-friendly claims are genuine. Therefore, the increase of greenwashing, with deficiency of enforcements, contributes to consumer disbelief of all green claims. With that, it weakens the value of consumers as an inspiration to influence companies toward environmental friendly determination for industrial practices and business operations. It is expected that, the present study will contribute significantly to the existing body of knowledge in regard to existing falls environmental claims regarding eco-labels.
format Article
author Shahrin, R.
Quoquab, F.
Jamil, R.
Mahadi, N.
Mohammad, J.
Salam, Z.
Hussin, N.
author_facet Shahrin, R.
Quoquab, F.
Jamil, R.
Mahadi, N.
Mohammad, J.
Salam, Z.
Hussin, N.
author_sort Shahrin, R.
title Green “eco-label” or “greenwashing”? building awareness about environmental claims of marketers
title_short Green “eco-label” or “greenwashing”? building awareness about environmental claims of marketers
title_full Green “eco-label” or “greenwashing”? building awareness about environmental claims of marketers
title_fullStr Green “eco-label” or “greenwashing”? building awareness about environmental claims of marketers
title_full_unstemmed Green “eco-label” or “greenwashing”? building awareness about environmental claims of marketers
title_sort green “eco-label” or “greenwashing”? building awareness about environmental claims of marketers
publisher American Scientific Publishers
publishDate 2017
url http://eprints.utm.my/id/eprint/75269/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021086241&doi=10.1166%2fasl.2017.7713&partnerID=40&md5=69b7ce3155349fa0ed76c509a2a99aff
_version_ 1643657015732469760
score 13.211869

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