A study towards the relation of customer relationship management customer benefits and customer satisfaction
The purpose of this study is to investigate the efficacy of customer relationship management (CRM) benefits for customers in relation to customer satisfaction. A model has been developed and empirically tested through survey data collected from 150 customers of three Malaysian companies. The results...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Published: |
IGI Global
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/74703/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84958626860&doi=10.4018%2f978-1-4666-7357-1.ch062&partnerID=40&md5=a52ad6a850ef927a753359852a36b5e6 |
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