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Do Muslims intend to participate in Islamic insurance?: analysis from theory of planned behaviour

Purpose – The purpose of this paper is to apply theory of planned behaviour (TPB) in predicting consumer intention to participate in takaful. One area of concern for takaful operators is the untapped Islamic insurance (takaful) market and lower market share compared to conventional insurance counter...

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Main Authors: Md. Husin, Maizaitulaidawati, Ab. Rahman, Asmak
Format: Article
Published: Emerald Group Publishing Ltd. 2016
Subjects:
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/73871/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84960131866&doi=10.1108%2fJIABR-03-2014-0012&partnerID=40&md5=c835346a84895a567fe6047d52db1efe
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spelling my.utm.738712017-11-21T03:28:06Z http://eprints.utm.my/id/eprint/73871/ Do Muslims intend to participate in Islamic insurance?: analysis from theory of planned behaviour Md. Husin, Maizaitulaidawati Ab. Rahman, Asmak HF Commerce Purpose – The purpose of this paper is to apply theory of planned behaviour (TPB) in predicting consumer intention to participate in takaful. One area of concern for takaful operators is the untapped Islamic insurance (takaful) market and lower market share compared to conventional insurance counterparts. It is possible that the application of the TPB could shed some light on the problem and possibly offer some assistance to the takaful operators. Design/methodology/approach – Interrelationships among attitudes, subjective norm, perceived behavioural control and purchase intentions in regard to takaful products participation were examined within a framework of the theory of planned behaviour. A model and series of propositions are developed. The propositions are open to empirical verification and can form the basis for a research stream on takaful participation. Findings – In identifying factors influencing takaful participation, TPB is used and the model incorporates certain individual factors that are likely to influence intentions towards takaful participation. The model proposes that individual factors such as awareness, knowledge and exposure have impacts on takaful participation. Originality/value – This study provides insights for a previously unaddressed takaful participation among potential consumers. Prior work on determining participation of takaful has not applied TPB in an effort to understand the phenomenon. Emerald Group Publishing Ltd. 2016 Article PeerReviewed Md. Husin, Maizaitulaidawati and Ab. Rahman, Asmak (2016) Do Muslims intend to participate in Islamic insurance?: analysis from theory of planned behaviour. Journal of Islamic Accounting and Business Research, 7 (1). pp. 42-58. ISSN 1759-0817 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84960131866&doi=10.1108%2fJIABR-03-2014-0012&partnerID=40&md5=c835346a84895a567fe6047d52db1efe
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HF Commerce
spellingShingle HF Commerce
Md. Husin, Maizaitulaidawati
Ab. Rahman, Asmak
Do Muslims intend to participate in Islamic insurance?: analysis from theory of planned behaviour
description Purpose – The purpose of this paper is to apply theory of planned behaviour (TPB) in predicting consumer intention to participate in takaful. One area of concern for takaful operators is the untapped Islamic insurance (takaful) market and lower market share compared to conventional insurance counterparts. It is possible that the application of the TPB could shed some light on the problem and possibly offer some assistance to the takaful operators. Design/methodology/approach – Interrelationships among attitudes, subjective norm, perceived behavioural control and purchase intentions in regard to takaful products participation were examined within a framework of the theory of planned behaviour. A model and series of propositions are developed. The propositions are open to empirical verification and can form the basis for a research stream on takaful participation. Findings – In identifying factors influencing takaful participation, TPB is used and the model incorporates certain individual factors that are likely to influence intentions towards takaful participation. The model proposes that individual factors such as awareness, knowledge and exposure have impacts on takaful participation. Originality/value – This study provides insights for a previously unaddressed takaful participation among potential consumers. Prior work on determining participation of takaful has not applied TPB in an effort to understand the phenomenon.
format Article
author Md. Husin, Maizaitulaidawati
Ab. Rahman, Asmak
author_facet Md. Husin, Maizaitulaidawati
Ab. Rahman, Asmak
author_sort Md. Husin, Maizaitulaidawati
title Do Muslims intend to participate in Islamic insurance?: analysis from theory of planned behaviour
title_short Do Muslims intend to participate in Islamic insurance?: analysis from theory of planned behaviour
title_full Do Muslims intend to participate in Islamic insurance?: analysis from theory of planned behaviour
title_fullStr Do Muslims intend to participate in Islamic insurance?: analysis from theory of planned behaviour
title_full_unstemmed Do Muslims intend to participate in Islamic insurance?: analysis from theory of planned behaviour
title_sort do muslims intend to participate in islamic insurance?: analysis from theory of planned behaviour
publisher Emerald Group Publishing Ltd.
publishDate 2016
url http://eprints.utm.my/id/eprint/73871/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84960131866&doi=10.1108%2fJIABR-03-2014-0012&partnerID=40&md5=c835346a84895a567fe6047d52db1efe
_version_ 1643656771977347072
score 13.211869

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