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The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance

Purpose – This study aims to examine the effect of market orientation (MO) as a mediating variable in the relationship between entrepreneurial orientation (EO) and small and medium enterprises (SMEs)’ performance. Design/methodology/approach – A total of 500 SMEs in the manufacturing industry of foo...

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Main Authors: Amin, M., Thurasamy, R., Aldakhil, A. M., Kaswuri, A. H. B.
Format: Article
Published: Emerald Group Publishing Ltd. 2016
Subjects:
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/73730/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84960847062&doi=10.1108%2fNBRI-08-2015-0019&partnerID=40&md5=d3e2ee7ac22283c16060e51f84d4be86
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spelling my.utm.737302017-11-18T03:23:43Z http://eprints.utm.my/id/eprint/73730/ The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance Amin, M. Thurasamy, R. Aldakhil, A. M. Kaswuri, A. H. B. HF Commerce Purpose – This study aims to examine the effect of market orientation (MO) as a mediating variable in the relationship between entrepreneurial orientation (EO) and small and medium enterprises (SMEs)’ performance. Design/methodology/approach – A total of 500 SMEs in the manufacturing industry of food and beverages were involved in this study with a response rate of 117. Data collection was conducted in all states of Peninsular Malaysia including the northern, central, southern and eastern regions. Findings – The findings show that EO has a significant relationship with MO, and MO has a significant relationship with SME performance. MO will mediate the relationship between EO and SMEs’ performance. Practical implications – The higher the EO implemented in a business, the more willing a company will be to implement MO. This analysis shows that highly entrepreneurial firms tend to be highly market orientated and this affects SMEs’ performance. Originality/value – The results of this study show that the characteristic of entrepreneurial and MO practiced by SMEs in Malaysia has been significantly affected the SMEs’ performance. It indicates that EO offers a holistic and systematic model for supporting SMEs to build a well-maintained environment of MO and SMEs’ performance. Emerald Group Publishing Ltd. 2016 Article PeerReviewed Amin, M. and Thurasamy, R. and Aldakhil, A. M. and Kaswuri, A. H. B. (2016) The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance. Nankai Business Review International, 7 (1). pp. 39-59. ISSN 2040-8749 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84960847062&doi=10.1108%2fNBRI-08-2015-0019&partnerID=40&md5=d3e2ee7ac22283c16060e51f84d4be86
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HF Commerce
spellingShingle HF Commerce
Amin, M.
Thurasamy, R.
Aldakhil, A. M.
Kaswuri, A. H. B.
The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance
description Purpose – This study aims to examine the effect of market orientation (MO) as a mediating variable in the relationship between entrepreneurial orientation (EO) and small and medium enterprises (SMEs)’ performance. Design/methodology/approach – A total of 500 SMEs in the manufacturing industry of food and beverages were involved in this study with a response rate of 117. Data collection was conducted in all states of Peninsular Malaysia including the northern, central, southern and eastern regions. Findings – The findings show that EO has a significant relationship with MO, and MO has a significant relationship with SME performance. MO will mediate the relationship between EO and SMEs’ performance. Practical implications – The higher the EO implemented in a business, the more willing a company will be to implement MO. This analysis shows that highly entrepreneurial firms tend to be highly market orientated and this affects SMEs’ performance. Originality/value – The results of this study show that the characteristic of entrepreneurial and MO practiced by SMEs in Malaysia has been significantly affected the SMEs’ performance. It indicates that EO offers a holistic and systematic model for supporting SMEs to build a well-maintained environment of MO and SMEs’ performance.
format Article
author Amin, M.
Thurasamy, R.
Aldakhil, A. M.
Kaswuri, A. H. B.
author_facet Amin, M.
Thurasamy, R.
Aldakhil, A. M.
Kaswuri, A. H. B.
author_sort Amin, M.
title The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance
title_short The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance
title_full The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance
title_fullStr The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance
title_full_unstemmed The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance
title_sort effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and smes performance
publisher Emerald Group Publishing Ltd.
publishDate 2016
url http://eprints.utm.my/id/eprint/73730/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84960847062&doi=10.1108%2fNBRI-08-2015-0019&partnerID=40&md5=d3e2ee7ac22283c16060e51f84d4be86
_version_ 1643656731999338496
score 13.211869

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