Staff View: Behavioral intention in social networking sites ethical dilemmas: an extended model based on Theory of Planned Behavior

Behavioral intention in social networking sites ethical dilemmas: an extended model based on Theory of Planned Behavior

The expanding use of social networking sites (SNSs) and their flexible functionalities allow individuals to use these sites in unexpected and unethical ways. SNS users face ethical dilemmas each day and they need to decide how to behave in these cases. The aim of this study was to identify the influ...

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Main Authors:	Jafarkarimi, H., Saadatdoost, R., Sim, A. T. H., Hee, J. M.
Format:	Article
Published:	Elsevier Ltd 2016
Subjects:	QA75 Electronic computers. Computer science
Online Access:	http://eprints.utm.my/id/eprint/72134/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84964308177&doi=10.1016%2fj.chb.2016.04.024&partnerID=40&md5=895c46e994b60042d47d05863ced2323
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id	my.utm.72134
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spelling	my.utm.721342017-11-22T12:07:33Z http://eprints.utm.my/id/eprint/72134/ Behavioral intention in social networking sites ethical dilemmas: an extended model based on Theory of Planned Behavior Jafarkarimi, H. Saadatdoost, R. Sim, A. T. H. Hee, J. M. QA75 Electronic computers. Computer science The expanding use of social networking sites (SNSs) and their flexible functionalities allow individuals to use these sites in unexpected and unethical ways. SNS users face ethical dilemmas each day and they need to decide how to behave in these cases. The aim of this study was to identify the influential factors that have an impact on individuals' ethical decision-making and propose a model of the factors that are significant in the ethical decision-making process in the SNS context. This study employed the Theory of Planned Behavior (TPB) and included personal normative beliefs, moral intensity, perceived threat of legal punishment to the main constructs of TPB namely attitude, subjective norms, perceived behavioral control to predict the behavioral intention using a scenario based questionnaire. The moderating effects of several factors, including age, gender, level of income, ego strength, locus of control and religion, were investigated for the probable effect on the proposed model. Derived from a designed procedure, several scenarios were constructed, of which four were selected to be embedded in the survey instrument. With 441 returned questionnaires in hand, the collected data were analyzed using the partial least squares-structural equation modeling technique. The results showed attitude to be the most influential factor, followed by subjective norms, perceived behavioral control, personal normative beliefs, and moral intensity. Level of education, age, and scenario also showed a significant effect on the relation between predictors and behavioral intention. Elsevier Ltd 2016 Article PeerReviewed Jafarkarimi, H. and Saadatdoost, R. and Sim, A. T. H. and Hee, J. M. (2016) Behavioral intention in social networking sites ethical dilemmas: an extended model based on Theory of Planned Behavior. Computers in Human Behavior, 62 . pp. 545-561. ISSN 0747-5632 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84964308177&doi=10.1016%2fj.chb.2016.04.024&partnerID=40&md5=895c46e994b60042d47d05863ced2323
institution	Universiti Teknologi Malaysia
building	UTM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Malaysia
content_source	UTM Institutional Repository
url_provider	http://eprints.utm.my/
topic	QA75 Electronic computers. Computer science
spellingShingle	QA75 Electronic computers. Computer science Jafarkarimi, H. Saadatdoost, R. Sim, A. T. H. Hee, J. M. Behavioral intention in social networking sites ethical dilemmas: an extended model based on Theory of Planned Behavior
description	The expanding use of social networking sites (SNSs) and their flexible functionalities allow individuals to use these sites in unexpected and unethical ways. SNS users face ethical dilemmas each day and they need to decide how to behave in these cases. The aim of this study was to identify the influential factors that have an impact on individuals' ethical decision-making and propose a model of the factors that are significant in the ethical decision-making process in the SNS context. This study employed the Theory of Planned Behavior (TPB) and included personal normative beliefs, moral intensity, perceived threat of legal punishment to the main constructs of TPB namely attitude, subjective norms, perceived behavioral control to predict the behavioral intention using a scenario based questionnaire. The moderating effects of several factors, including age, gender, level of income, ego strength, locus of control and religion, were investigated for the probable effect on the proposed model. Derived from a designed procedure, several scenarios were constructed, of which four were selected to be embedded in the survey instrument. With 441 returned questionnaires in hand, the collected data were analyzed using the partial least squares-structural equation modeling technique. The results showed attitude to be the most influential factor, followed by subjective norms, perceived behavioral control, personal normative beliefs, and moral intensity. Level of education, age, and scenario also showed a significant effect on the relation between predictors and behavioral intention.
format	Article
author	Jafarkarimi, H. Saadatdoost, R. Sim, A. T. H. Hee, J. M.
author_facet	Jafarkarimi, H. Saadatdoost, R. Sim, A. T. H. Hee, J. M.
author_sort	Jafarkarimi, H.
title	Behavioral intention in social networking sites ethical dilemmas: an extended model based on Theory of Planned Behavior
title_short	Behavioral intention in social networking sites ethical dilemmas: an extended model based on Theory of Planned Behavior
title_full	Behavioral intention in social networking sites ethical dilemmas: an extended model based on Theory of Planned Behavior
title_fullStr	Behavioral intention in social networking sites ethical dilemmas: an extended model based on Theory of Planned Behavior
title_full_unstemmed	Behavioral intention in social networking sites ethical dilemmas: an extended model based on Theory of Planned Behavior
title_sort	behavioral intention in social networking sites ethical dilemmas: an extended model based on theory of planned behavior
publisher	Elsevier Ltd
publishDate	2016
url	http://eprints.utm.my/id/eprint/72134/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84964308177&doi=10.1016%2fj.chb.2016.04.024&partnerID=40&md5=895c46e994b60042d47d05863ced2323
_version_	1643656364100157440
score	13.211869

Behavioral intention in social networking sites ethical dilemmas: an extended model based on Theory of Planned Behavior

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