Does higher education service quality effect student satisfaction, image and loyalty?: a study of international students in Malaysian public universities
Purpose – The purpose of this study is to investigate the effect of Malaysian public universities’ service quality on international student satisfaction, institutional image and loyalty. Design/methodology/approach – A total number of 400 questionnaires were distributed to international students, se...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd.
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/71644/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84954438896&doi=10.1108%2fQAE-02-2014-0008&partnerID=40&md5=148099e630866869f72d7a72e027090e |
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