Staff View: Theorizing event attendees' behavior to increase the demand for sustainable events

Theorizing event attendees' behavior to increase the demand for sustainable events

Efforts to include sustainable elements to produce green events are deemed critical in recent development of the event management field. However, there are challenges to plan and implement an event that depicts the essential elements that could be characterized as a green event. Basically, the idea...

Full description

Saved in:

Bibliographic Details
Main Authors:	Ahmad, Nor Lela, Mohd. Yunus, Noor Azlina, Wan Rashid, Wan Edura, Norol, Hamiza Zamzuri, Nik Mahmood, Nik Hasnaa, Shamsuddin, Shuhana
Format:	Article
Published:	Medwell Journals 2016
Subjects:	T Technology
Online Access:	http://eprints.utm.my/id/eprint/68338/ http://www.medwelljournals.com/abstract/?doi=ibm.2016.3853.3859
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my.utm.68338
record_format	eprints
spelling	my.utm.683382017-11-30T01:03:31Z http://eprints.utm.my/id/eprint/68338/ Theorizing event attendees' behavior to increase the demand for sustainable events Ahmad, Nor Lela Mohd. Yunus, Noor Azlina Wan Rashid, Wan Edura Norol, Hamiza Zamzuri Nik Mahmood, Nik Hasnaa Shamsuddin, Shuhana T Technology Efforts to include sustainable elements to produce green events are deemed critical in recent development of the event management field. However, there are challenges to plan and implement an event that depicts the essential elements that could be characterized as a green event. Basically, the idea of an event with sustainable elementsneed to integrate the three most important concerns regarding the environment, economic and social issues in the process of creating the event. The attendees of event must be educated and nurtured on the importance of having a green event. In the education process of the human element, it is fundamental to look at two important aspects of behavior and belief of individuals, their perception and attitude towards the concept of a green event. Therefore, this study used Theory of Planned Behavior (TPB) in theorizing and developing a new model so as to understand the antecedents that focuses on the behavior of attendees. This model is unique in a sense that it represents the new dimensions of awareness both from the perspective of ecological and environmental which will result in and understanding of the individual behavior and their perception towards sustainable events. As a result of this research, effective strategies could be developed, training and seminars designed to educate the attendees so that this could influence their behavior to positively support events with green credentials. This could also be a contribution to the government in fulfilling the objectiveof the National Key Economic Areas (NKEAs) to create more green events using sustainability issues as an attraction in event tourism. The main objective of this study is to identify the attendees’ behavior towards green events to determine the demand for sustainable events. The methodology used is a combination of quantitative and qualitative measures. The findings of this research will help to discover extensive event management knowledge with the key result area of application in sustainability and green technology initiatives. Medwell Journals 2016-01-12 Article PeerReviewed Ahmad, Nor Lela and Mohd. Yunus, Noor Azlina and Wan Rashid, Wan Edura and Norol, Hamiza Zamzuri and Nik Mahmood, Nik Hasnaa and Shamsuddin, Shuhana (2016) Theorizing event attendees' behavior to increase the demand for sustainable events. International Business Management, 10 (17). pp. 3853-3859. ISSN 1993-5250 http://www.medwelljournals.com/abstract/?doi=ibm.2016.3853.3859
institution	Universiti Teknologi Malaysia
building	UTM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Malaysia
content_source	UTM Institutional Repository
url_provider	http://eprints.utm.my/
topic	T Technology
spellingShingle	T Technology Ahmad, Nor Lela Mohd. Yunus, Noor Azlina Wan Rashid, Wan Edura Norol, Hamiza Zamzuri Nik Mahmood, Nik Hasnaa Shamsuddin, Shuhana Theorizing event attendees' behavior to increase the demand for sustainable events
description	Efforts to include sustainable elements to produce green events are deemed critical in recent development of the event management field. However, there are challenges to plan and implement an event that depicts the essential elements that could be characterized as a green event. Basically, the idea of an event with sustainable elementsneed to integrate the three most important concerns regarding the environment, economic and social issues in the process of creating the event. The attendees of event must be educated and nurtured on the importance of having a green event. In the education process of the human element, it is fundamental to look at two important aspects of behavior and belief of individuals, their perception and attitude towards the concept of a green event. Therefore, this study used Theory of Planned Behavior (TPB) in theorizing and developing a new model so as to understand the antecedents that focuses on the behavior of attendees. This model is unique in a sense that it represents the new dimensions of awareness both from the perspective of ecological and environmental which will result in and understanding of the individual behavior and their perception towards sustainable events. As a result of this research, effective strategies could be developed, training and seminars designed to educate the attendees so that this could influence their behavior to positively support events with green credentials. This could also be a contribution to the government in fulfilling the objectiveof the National Key Economic Areas (NKEAs) to create more green events using sustainability issues as an attraction in event tourism. The main objective of this study is to identify the attendees’ behavior towards green events to determine the demand for sustainable events. The methodology used is a combination of quantitative and qualitative measures. The findings of this research will help to discover extensive event management knowledge with the key result area of application in sustainability and green technology initiatives.
format	Article
author	Ahmad, Nor Lela Mohd. Yunus, Noor Azlina Wan Rashid, Wan Edura Norol, Hamiza Zamzuri Nik Mahmood, Nik Hasnaa Shamsuddin, Shuhana
author_facet	Ahmad, Nor Lela Mohd. Yunus, Noor Azlina Wan Rashid, Wan Edura Norol, Hamiza Zamzuri Nik Mahmood, Nik Hasnaa Shamsuddin, Shuhana
author_sort	Ahmad, Nor Lela
title	Theorizing event attendees' behavior to increase the demand for sustainable events
title_short	Theorizing event attendees' behavior to increase the demand for sustainable events
title_full	Theorizing event attendees' behavior to increase the demand for sustainable events
title_fullStr	Theorizing event attendees' behavior to increase the demand for sustainable events
title_full_unstemmed	Theorizing event attendees' behavior to increase the demand for sustainable events
title_sort	theorizing event attendees' behavior to increase the demand for sustainable events
publisher	Medwell Journals
publishDate	2016
url	http://eprints.utm.my/id/eprint/68338/ http://www.medwelljournals.com/abstract/?doi=ibm.2016.3853.3859
_version_	1643655937282539520
score	13.211869

Theorizing event attendees' behavior to increase the demand for sustainable events

Similar Items