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Relationship between eye behaviour during conceptual stage design process and the level of creativity

In the past few years, several experiments in cognitive science, human-computer interaction, and marketing research impressively showed that eye tracking is a powerful research method to gain deeper insights into human behavior. In Engineering Design field, various studies have been conducted...

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Main Authors: Y. M., Fadzli, Mohd. Yusof, Nor Fasiha, F. N., Norlisa
Format: Conference or Workshop Item
Published: UTM 2016
Subjects:
TJ Mechanical engineering and machinery
Online Access:http://eprints.utm.my/id/eprint/66948/
http://mech.utm.my/mcme/
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spelling my.utm.669482017-07-26T04:45:47Z http://eprints.utm.my/id/eprint/66948/ Relationship between eye behaviour during conceptual stage design process and the level of creativity Y. M., Fadzli Mohd. Yusof, Nor Fasiha F. N., Norlisa TJ Mechanical engineering and machinery In the past few years, several experiments in cognitive science, human-computer interaction, and marketing research impressively showed that eye tracking is a powerful research method to gain deeper insights into human behavior. In Engineering Design field, various studies have been conducted in attempt to understand creativity in design process. However, up to date only a small number of eye tracking experiments has been conducted in engineering design field. The focus of this research is to determine the relationship between designer’s eye behavior parameters and different creativity level of designers based on its design output. This experiment explored three fundamental eye behavior parameters:fixation count, fixation time and saccades. They were meaningful in understanding the cognition of designers during ideation stage in designing process. The results show that creative designers tend to have shorter fixation time, and higher fixation and saccades counts. These indicate that the creative designers immediately absorbed the task assigned and perform multiple sketching process simultaneously. UTM 2016-01-11 Conference or Workshop Item PeerReviewed Y. M., Fadzli and Mohd. Yusof, Nor Fasiha and F. N., Norlisa (2016) Relationship between eye behaviour during conceptual stage design process and the level of creativity. In: First Multidisciplinary Conference on Mechanical Engineering (MCME2016), 29 Nov 2016, Johor, Malaysia. http://mech.utm.my/mcme/
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic TJ Mechanical engineering and machinery
spellingShingle TJ Mechanical engineering and machinery
Y. M., Fadzli
Mohd. Yusof, Nor Fasiha
F. N., Norlisa
Relationship between eye behaviour during conceptual stage design process and the level of creativity
description In the past few years, several experiments in cognitive science, human-computer interaction, and marketing research impressively showed that eye tracking is a powerful research method to gain deeper insights into human behavior. In Engineering Design field, various studies have been conducted in attempt to understand creativity in design process. However, up to date only a small number of eye tracking experiments has been conducted in engineering design field. The focus of this research is to determine the relationship between designer’s eye behavior parameters and different creativity level of designers based on its design output. This experiment explored three fundamental eye behavior parameters:fixation count, fixation time and saccades. They were meaningful in understanding the cognition of designers during ideation stage in designing process. The results show that creative designers tend to have shorter fixation time, and higher fixation and saccades counts. These indicate that the creative designers immediately absorbed the task assigned and perform multiple sketching process simultaneously.
format Conference or Workshop Item
author Y. M., Fadzli
Mohd. Yusof, Nor Fasiha
F. N., Norlisa
author_facet Y. M., Fadzli
Mohd. Yusof, Nor Fasiha
F. N., Norlisa
author_sort Y. M., Fadzli
title Relationship between eye behaviour during conceptual stage design process and the level of creativity
title_short Relationship between eye behaviour during conceptual stage design process and the level of creativity
title_full Relationship between eye behaviour during conceptual stage design process and the level of creativity
title_fullStr Relationship between eye behaviour during conceptual stage design process and the level of creativity
title_full_unstemmed Relationship between eye behaviour during conceptual stage design process and the level of creativity
title_sort relationship between eye behaviour during conceptual stage design process and the level of creativity
publisher UTM
publishDate 2016
url http://eprints.utm.my/id/eprint/66948/
http://mech.utm.my/mcme/
_version_ 1643655866382024704
score 13.211869

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