Male and female designers cognitive pattern based on linkography approach

The main purpose of this study is to examine the male and female designer’s cognitive pattern during the conceptual stage of design process. We proposed the linkography approach in order to study the cognitive behaviour for both male and female designers by capturing their monologue, gestures and ey...

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Bibliographic Details
Main Authors: Mohamad @ Asmara, Ahmad Alham, Francis Nordin, Norlisa, Mohd. Yusof, Nor Fasiha
Format: Conference or Workshop Item
Published: UTM 2016
Subjects:
Online Access:http://eprints.utm.my/id/eprint/66695/
http://mech.utm.my/mcme/
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