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Risk factors of contractor's corporate reputation

Apparently, the quest for product and service differentiation has highlighted that intangible assets like reputation provide potential competitive advantage to an organisation. Reputation is built from ‘inside out’ of an organisation. The process would involved building a solid foundation of cor...

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Main Authors: Ismail, Fuziah, Mustapa, Muzani, Mustapa, Fara Diva
Format: Conference or Workshop Item
Language:English
Published: 2006
Subjects:
GV Recreation Leisure
Online Access:http://eprints.utm.my/id/eprint/647/1/CM_49%5B1%5D._Risk_factors_for_contractor._Fuziah.pdf
http://eprints.utm.my/id/eprint/647/
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spelling my.utm.6472017-09-06T04:41:35Z http://eprints.utm.my/id/eprint/647/ Risk factors of contractor's corporate reputation Ismail, Fuziah Mustapa, Muzani Mustapa, Fara Diva GV Recreation Leisure Apparently, the quest for product and service differentiation has highlighted that intangible assets like reputation provide potential competitive advantage to an organisation. Reputation is built from ‘inside out’ of an organisation. The process would involved building a solid foundation of corporate vision and values that are strengthened by management policies, moulding one's image and responding to external expectations accordingly. Any action by an organisation has a direct impact on its reputation, which may damage it. Literature showed that the risk factors involved vary considerably. This paper therefore set out to establish the issues impacting corporate reputation of a construction company and prioritizes it. 2006 Conference or Workshop Item NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/647/1/CM_49%5B1%5D._Risk_factors_for_contractor._Fuziah.pdf Ismail, Fuziah and Mustapa, Muzani and Mustapa, Fara Diva (2006) Risk factors of contractor's corporate reputation. In: ICCI-2006. (Unpublished)
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Ismail, Fuziah
Mustapa, Muzani
Mustapa, Fara Diva
Risk factors of contractor's corporate reputation
description Apparently, the quest for product and service differentiation has highlighted that intangible assets like reputation provide potential competitive advantage to an organisation. Reputation is built from ‘inside out’ of an organisation. The process would involved building a solid foundation of corporate vision and values that are strengthened by management policies, moulding one's image and responding to external expectations accordingly. Any action by an organisation has a direct impact on its reputation, which may damage it. Literature showed that the risk factors involved vary considerably. This paper therefore set out to establish the issues impacting corporate reputation of a construction company and prioritizes it.
format Conference or Workshop Item
author Ismail, Fuziah
Mustapa, Muzani
Mustapa, Fara Diva
author_facet Ismail, Fuziah
Mustapa, Muzani
Mustapa, Fara Diva
author_sort Ismail, Fuziah
title Risk factors of contractor's corporate reputation
title_short Risk factors of contractor's corporate reputation
title_full Risk factors of contractor's corporate reputation
title_fullStr Risk factors of contractor's corporate reputation
title_full_unstemmed Risk factors of contractor's corporate reputation
title_sort risk factors of contractor's corporate reputation
publishDate 2006
url http://eprints.utm.my/id/eprint/647/1/CM_49%5B1%5D._Risk_factors_for_contractor._Fuziah.pdf
http://eprints.utm.my/id/eprint/647/
_version_ 1643643150955184128
score 13.211869

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