A CRM strategic leadership towards sustainable development in student relationship management: SD in higher education

Sustainable development (SD) is not just obligating society members to fulfill their responsibilities, but can also generate significant competitive advantage. Only recently, organizations increasingly consider SD as a business strategy because it can deliver larger shareholder value and provide acc...

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Main Authors: Gholami, Hamed, Mat Saman, Muhammad Zameri, Sharif, Safian, Mohd. Zakwa @ Zakuan, Norhayati
格式: Conference or Workshop Item
出版: 2015
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在線閱讀:http://eprints.utm.my/id/eprint/63384/
http://www.sciencedirect.com/science/article/pii/S2351978915000116
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