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A CRM strategic leadership towards sustainable development in student relationship management: SD in higher education

Sustainable development (SD) is not just obligating society members to fulfill their responsibilities, but can also generate significant competitive advantage. Only recently, organizations increasingly consider SD as a business strategy because it can deliver larger shareholder value and provide acc...

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Main Authors:	Gholami, Hamed, Mat Saman, Muhammad Zameri, Sharif, Safian, Mohd. Zakwa @ Zakuan, Norhayati
格式:	Conference or Workshop Item
出版:	2015
主题:	LB2300 Higher Education
在线阅读:	http://eprints.utm.my/id/eprint/63384/ http://www.sciencedirect.com/science/article/pii/S2351978915000116
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id	my.utm.63384
record_format	eprints
spelling	my.utm.633842017-08-21T04:15:20Z http://eprints.utm.my/id/eprint/63384/ A CRM strategic leadership towards sustainable development in student relationship management: SD in higher education Gholami, Hamed Mat Saman, Muhammad Zameri Sharif, Safian Mohd. Zakwa @ Zakuan, Norhayati LB2300 Higher Education Sustainable development (SD) is not just obligating society members to fulfill their responsibilities, but can also generate significant competitive advantage. Only recently, organizations increasingly consider SD as a business strategy because it can deliver larger shareholder value and provide access to capital and making stronger performance over time which can improve shared value for both business and society. Considering the present atmosphere where competition is the most important factor in asserting oneself and exerting influence in the developmental process, customer relationship management (CRM) and the significant influence it has brought about in the worldwide scene can be seen as one of the most influential factors contributing to the economic sphere. Applying this concept in higher education academic as a specialist manpower center of education, has led to a new concept named Student Relationship Management (SRM). This research by employing the CRM, a strategic leadership towards sustainable development in SRM and subsequently in higher education, addressed to identification of SRM factors with exploratory and confirmatory factor analysis (FA) in order to implementation of the SRM system. Thus, after identifying the quality elements of SRM, using FA through SPSS and Amos software, the new scale was standardized. The identification phase led to find the six factors along with 20 items based on literature, FA and this result is helpful for Universiti Teknologi Malaysia on how SRM could be linked to CRM and an improved the system would assist to place sustainability in higher education. 2015 Conference or Workshop Item PeerReviewed Gholami, Hamed and Mat Saman, Muhammad Zameri and Sharif, Safian and Mohd. Zakwa @ Zakuan, Norhayati (2015) A CRM strategic leadership towards sustainable development in student relationship management: SD in higher education. In: Procedia Manufacturing, 4-6 Feb, 2015, Indonesia. http://www.sciencedirect.com/science/article/pii/S2351978915000116
institution	Universiti Teknologi Malaysia
building	UTM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Malaysia
content_source	UTM Institutional Repository
url_provider	http://eprints.utm.my/
topic	LB2300 Higher Education
spellingShingle	LB2300 Higher Education Gholami, Hamed Mat Saman, Muhammad Zameri Sharif, Safian Mohd. Zakwa @ Zakuan, Norhayati A CRM strategic leadership towards sustainable development in student relationship management: SD in higher education
description	Sustainable development (SD) is not just obligating society members to fulfill their responsibilities, but can also generate significant competitive advantage. Only recently, organizations increasingly consider SD as a business strategy because it can deliver larger shareholder value and provide access to capital and making stronger performance over time which can improve shared value for both business and society. Considering the present atmosphere where competition is the most important factor in asserting oneself and exerting influence in the developmental process, customer relationship management (CRM) and the significant influence it has brought about in the worldwide scene can be seen as one of the most influential factors contributing to the economic sphere. Applying this concept in higher education academic as a specialist manpower center of education, has led to a new concept named Student Relationship Management (SRM). This research by employing the CRM, a strategic leadership towards sustainable development in SRM and subsequently in higher education, addressed to identification of SRM factors with exploratory and confirmatory factor analysis (FA) in order to implementation of the SRM system. Thus, after identifying the quality elements of SRM, using FA through SPSS and Amos software, the new scale was standardized. The identification phase led to find the six factors along with 20 items based on literature, FA and this result is helpful for Universiti Teknologi Malaysia on how SRM could be linked to CRM and an improved the system would assist to place sustainability in higher education.
format	Conference or Workshop Item
author	Gholami, Hamed Mat Saman, Muhammad Zameri Sharif, Safian Mohd. Zakwa @ Zakuan, Norhayati
author_facet	Gholami, Hamed Mat Saman, Muhammad Zameri Sharif, Safian Mohd. Zakwa @ Zakuan, Norhayati
author_sort	Gholami, Hamed
title	A CRM strategic leadership towards sustainable development in student relationship management: SD in higher education
title_short	A CRM strategic leadership towards sustainable development in student relationship management: SD in higher education
title_full	A CRM strategic leadership towards sustainable development in student relationship management: SD in higher education
title_fullStr	A CRM strategic leadership towards sustainable development in student relationship management: SD in higher education
title_full_unstemmed	A CRM strategic leadership towards sustainable development in student relationship management: SD in higher education
title_sort	crm strategic leadership towards sustainable development in student relationship management: sd in higher education
publishDate	2015
url	http://eprints.utm.my/id/eprint/63384/ http://www.sciencedirect.com/science/article/pii/S2351978915000116
_version_	1643655701038366720
score	13.149126

A CRM strategic leadership towards sustainable development in student relationship management: SD in higher education

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