Utilitarian and hedonic information systems in social networking sites: the effect on e-satisfaction and word-of-mouth
The original Technology Acceptance Model (TAM) views Perceived Ease of Use (PEoU) and Perceived Usefulness (PU) of utilitarian information system as the contributing factors to users behavior on technology acceptance. However, the nature of social networking sites (SNSs) such as Facebook, which are...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
American Scientific Publishers
2014
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/63192/ http://dx.doi.org/10.1166/asl.2014.5713 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|