Understanding consumers' purchasing intention of organic beauty products
The purpose of this research study wa s to provide a general understanding of consumers' purchasing intention of organic beauty product (OBP) among OBP and non-OBP buyers. A total number of 150 questionnaires were collected at a well-known shopping complex in Malaysia. Partial least square (PLS...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
World Food Ltd. and WFL Publishers
2014
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/63154/ http://world-food.net/download/journals/2014-issue_2/2014-issue_2-food/28.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|