Strategic orientation and dual innovative operation strategies: implications for performance of manufacturing SMEs
Purpose - The purpose of this paper is twofold. First, to address a key but neglected area of research in operation and strategy that is the association between strategic orientation of the firm and its innovation emphasis on the current and future operation initiatives. Second, to explore and exami...
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| Main Authors: | , |
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| Format: | Article |
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Emerald Group Publishing
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/62670/ http://dx.doi.org/10.1108/APJBA-07-2013-0075 |
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