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The effects of compatibility, social influence, and awareness in the adoption of takaful

This paper aims to investigate the effects of compatibility, social influence, and awareness on the adoption of takaful. The research was an empirical investigation based on surveys completed by 210 university staff in Malaysia. Using regression and correlation analysis, the paper found that only aw...

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Main Authors: Md. Husin, Maizaitulaidawati, Ismail, Noraini, Rustam, Nasihah
Format: Conference or Workshop Item
Published: 2015
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/id/eprint/61603/
http://webcache.googleusercontent.com/search?q=cache:BHTKcETf2ycJ:www.worldresearchlibrary.org/up_proc/pdf/22-1428151841104-107.pdf+&cd=1&hl=en&ct=clnk&client=firefox-b-ab
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id my.utm.61603
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spelling my.utm.616032017-04-26T03:56:17Z http://eprints.utm.my/id/eprint/61603/ The effects of compatibility, social influence, and awareness in the adoption of takaful Md. Husin, Maizaitulaidawati Ismail, Noraini Rustam, Nasihah H Social Sciences (General) This paper aims to investigate the effects of compatibility, social influence, and awareness on the adoption of takaful. The research was an empirical investigation based on surveys completed by 210 university staff in Malaysia. Using regression and correlation analysis, the paper found that only awareness is positively related to the adoption of takaful. On the other hand, compatibility and social influence appear to be the significant factors that adversely influence the adoption of takaful. The findings are also useful for takaful managers in effectively managing marketing strategies for takaful products and services. 2015 Conference or Workshop Item PeerReviewed Md. Husin, Maizaitulaidawati and Ismail, Noraini and Rustam, Nasihah (2015) The effects of compatibility, social influence, and awareness in the adoption of takaful. In: International Conference on Technology, Science, Social Sciences, and Humanities (ICTESSHI), 4 April, 2015, India. http://webcache.googleusercontent.com/search?q=cache:BHTKcETf2ycJ:www.worldresearchlibrary.org/up_proc/pdf/22-1428151841104-107.pdf+&cd=1&hl=en&ct=clnk&client=firefox-b-ab
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Md. Husin, Maizaitulaidawati
Ismail, Noraini
Rustam, Nasihah
The effects of compatibility, social influence, and awareness in the adoption of takaful
description This paper aims to investigate the effects of compatibility, social influence, and awareness on the adoption of takaful. The research was an empirical investigation based on surveys completed by 210 university staff in Malaysia. Using regression and correlation analysis, the paper found that only awareness is positively related to the adoption of takaful. On the other hand, compatibility and social influence appear to be the significant factors that adversely influence the adoption of takaful. The findings are also useful for takaful managers in effectively managing marketing strategies for takaful products and services.
format Conference or Workshop Item
author Md. Husin, Maizaitulaidawati
Ismail, Noraini
Rustam, Nasihah
author_facet Md. Husin, Maizaitulaidawati
Ismail, Noraini
Rustam, Nasihah
author_sort Md. Husin, Maizaitulaidawati
title The effects of compatibility, social influence, and awareness in the adoption of takaful
title_short The effects of compatibility, social influence, and awareness in the adoption of takaful
title_full The effects of compatibility, social influence, and awareness in the adoption of takaful
title_fullStr The effects of compatibility, social influence, and awareness in the adoption of takaful
title_full_unstemmed The effects of compatibility, social influence, and awareness in the adoption of takaful
title_sort effects of compatibility, social influence, and awareness in the adoption of takaful
publishDate 2015
url http://eprints.utm.my/id/eprint/61603/
http://webcache.googleusercontent.com/search?q=cache:BHTKcETf2ycJ:www.worldresearchlibrary.org/up_proc/pdf/22-1428151841104-107.pdf+&cd=1&hl=en&ct=clnk&client=firefox-b-ab
_version_ 1643655215912583168
score 13.211869

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