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Domestic visitor travel perception in determining destination image of Kota Tinggi District, Johor

This study reviews on the multi-projected image of a tourism destination through travel perception of domestic visitor and how the variety range of tourism attractions within a destination can be concluded to determine the actual image of that particular destination. In view of little research about...

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Main Author: Yazid, Nurul Amirah
Format: Thesis
Language:English
Published: 2016
Subjects:
TH Building construction
Online Access:http://eprints.utm.my/id/eprint/60970/1/NurulAmirahYazidMFAB2016.pdf
http://eprints.utm.my/id/eprint/60970/
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spelling my.utm.609702017-10-08T07:53:05Z http://eprints.utm.my/id/eprint/60970/ Domestic visitor travel perception in determining destination image of Kota Tinggi District, Johor Yazid, Nurul Amirah TH Building construction This study reviews on the multi-projected image of a tourism destination through travel perception of domestic visitor and how the variety range of tourism attractions within a destination can be concluded to determine the actual image of that particular destination. In view of little research about how visitors formulate destination image, this study is executed with aim to determine the actual image of Kota Tinggi district supported with the objectives of identifying visitor travel motivation, evaluating visitor travel behaviour, and examining visitor travel perception towards Kota Tinggi district. Kota Tinggi district is chosen as the study area due to its multiple projected tourism images with its variety range of tourism attractions. Kota Tinggi district is currently branded as “Historical Tourism District” but visitor choice of attraction is more towards the natural resources within the destination. A suitable promotion of this destination topped with upgrading better tourism services and facilities deemed essential to cater the need of tourist and reach potential visitors. A series of questionnaire is distributed to domestic visitors of Kota Tinggi district. The results showed that the highest visitor’s motivation in visiting Kota Tinggi district is to rest and relax (38.1%) and nature elements (47.01%) of Kota Tinggi district attract them the most. In planning their trip based on recommendations of friend and relatives (42.7%), the result also shows that Desaru (22.9%), Tg. Balau (16.8%), and Kota Tinggi waterfall (12.3%) are among the attractions that have high percentage of visitor arrival. Visitors also pictured of beaches and waterfall (36.0%) the most when thinking of Kota Tinggi (cognitive image) and felt peaceful and relaxing (48.7%) atmosphere during their actual visit to Kota Tinggi (affective image). As a whole, both cognitive image and affective image complement one another, supported by the visitor’s motivation and travel behaviour making Kota Tinggi destination image deviates more towards nature than historical. This study concludes that the affective image component perceived by visitor can be used as a tool by marketers to position tourism destinations in more effective way. 2016-06 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/60970/1/NurulAmirahYazidMFAB2016.pdf Yazid, Nurul Amirah (2016) Domestic visitor travel perception in determining destination image of Kota Tinggi District, Johor. Masters thesis, Universiti Teknologi Malaysia, Faculty of Built Environment. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:94002
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic TH Building construction
spellingShingle TH Building construction
Yazid, Nurul Amirah
Domestic visitor travel perception in determining destination image of Kota Tinggi District, Johor
description This study reviews on the multi-projected image of a tourism destination through travel perception of domestic visitor and how the variety range of tourism attractions within a destination can be concluded to determine the actual image of that particular destination. In view of little research about how visitors formulate destination image, this study is executed with aim to determine the actual image of Kota Tinggi district supported with the objectives of identifying visitor travel motivation, evaluating visitor travel behaviour, and examining visitor travel perception towards Kota Tinggi district. Kota Tinggi district is chosen as the study area due to its multiple projected tourism images with its variety range of tourism attractions. Kota Tinggi district is currently branded as “Historical Tourism District” but visitor choice of attraction is more towards the natural resources within the destination. A suitable promotion of this destination topped with upgrading better tourism services and facilities deemed essential to cater the need of tourist and reach potential visitors. A series of questionnaire is distributed to domestic visitors of Kota Tinggi district. The results showed that the highest visitor’s motivation in visiting Kota Tinggi district is to rest and relax (38.1%) and nature elements (47.01%) of Kota Tinggi district attract them the most. In planning their trip based on recommendations of friend and relatives (42.7%), the result also shows that Desaru (22.9%), Tg. Balau (16.8%), and Kota Tinggi waterfall (12.3%) are among the attractions that have high percentage of visitor arrival. Visitors also pictured of beaches and waterfall (36.0%) the most when thinking of Kota Tinggi (cognitive image) and felt peaceful and relaxing (48.7%) atmosphere during their actual visit to Kota Tinggi (affective image). As a whole, both cognitive image and affective image complement one another, supported by the visitor’s motivation and travel behaviour making Kota Tinggi destination image deviates more towards nature than historical. This study concludes that the affective image component perceived by visitor can be used as a tool by marketers to position tourism destinations in more effective way.
format Thesis
author Yazid, Nurul Amirah
author_facet Yazid, Nurul Amirah
author_sort Yazid, Nurul Amirah
title Domestic visitor travel perception in determining destination image of Kota Tinggi District, Johor
title_short Domestic visitor travel perception in determining destination image of Kota Tinggi District, Johor
title_full Domestic visitor travel perception in determining destination image of Kota Tinggi District, Johor
title_fullStr Domestic visitor travel perception in determining destination image of Kota Tinggi District, Johor
title_full_unstemmed Domestic visitor travel perception in determining destination image of Kota Tinggi District, Johor
title_sort domestic visitor travel perception in determining destination image of kota tinggi district, johor
publishDate 2016
url http://eprints.utm.my/id/eprint/60970/1/NurulAmirahYazidMFAB2016.pdf
http://eprints.utm.my/id/eprint/60970/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:94002
_version_ 1643655031354818560
score 13.211869

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