Effect of value orientation, belief and norm on private sacrificing behaviour
The objective of this paper is to examine the effect of value orientation, new ecological paradigm and proenvironmental personal norm on private sacrificing behavior. Structural equation modelling using partial least squares approach is used to analyse conceptual model on private sacrificing behavio...
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2015
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الوصول للمادة أونلاين: | http://eprints.utm.my/id/eprint/60787/ https://pure.utm.my/en/publications/effect-of-value-orientation-belief-and-norm-on-private-sacrificin |
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my.utm.607872017-08-06T01:23:35Z http://eprints.utm.my/id/eprint/60787/ Effect of value orientation, belief and norm on private sacrificing behaviour Chua, Kean Boon Quoquab, Farzana Basiruddin, Rohaida Mohammad, Jihad H Social Sciences (General) The objective of this paper is to examine the effect of value orientation, new ecological paradigm and proenvironmental personal norm on private sacrificing behavior. Structural equation modelling using partial least squares approach is used to analyse conceptual model on private sacrificing behaviour. Findings from this study show that biospheric value and altruistic value have direct influence on general belief in terms of New Ecological Paradigm. In addition, New Ecological Paradigm is found to have direct linkage with pro-environmental personal norm. General belief of the state of the environment is considered sufficient to activate personal norm of individual. Subsequently, pro-environmental personal norm is affirmed to influence private sacrificing behaviour directly in the context of agrochemical purchase. Managerial implications are discussed on the potential application of the results of this research. 2015 Conference or Workshop Item PeerReviewed Chua, Kean Boon and Quoquab, Farzana and Basiruddin, Rohaida and Mohammad, Jihad (2015) Effect of value orientation, belief and norm on private sacrificing behaviour. In: International Conference on Business, Management, Tourism and Hospitality 2015 (BIZMATOUR 2015), 12-14 May, 2015, Melaka, Malaysia. https://pure.utm.my/en/publications/effect-of-value-orientation-belief-and-norm-on-private-sacrificin |
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H Social Sciences (General) Chua, Kean Boon Quoquab, Farzana Basiruddin, Rohaida Mohammad, Jihad Effect of value orientation, belief and norm on private sacrificing behaviour |
description |
The objective of this paper is to examine the effect of value orientation, new ecological paradigm and proenvironmental personal norm on private sacrificing behavior. Structural equation modelling using partial least squares approach is used to analyse conceptual model on private sacrificing behaviour. Findings from this study show that biospheric value and altruistic value have direct influence on general belief in terms of New Ecological Paradigm. In addition, New Ecological Paradigm is found to have direct linkage with pro-environmental personal norm. General belief of the state of the environment is considered sufficient to activate personal norm of individual. Subsequently, pro-environmental personal norm is affirmed to influence private sacrificing behaviour directly in the context of agrochemical purchase. Managerial implications are discussed on the potential application of the results of this research. |
format |
Conference or Workshop Item |
author |
Chua, Kean Boon Quoquab, Farzana Basiruddin, Rohaida Mohammad, Jihad |
author_facet |
Chua, Kean Boon Quoquab, Farzana Basiruddin, Rohaida Mohammad, Jihad |
author_sort |
Chua, Kean Boon |
title |
Effect of value orientation, belief and norm on private sacrificing behaviour |
title_short |
Effect of value orientation, belief and norm on private sacrificing behaviour |
title_full |
Effect of value orientation, belief and norm on private sacrificing behaviour |
title_fullStr |
Effect of value orientation, belief and norm on private sacrificing behaviour |
title_full_unstemmed |
Effect of value orientation, belief and norm on private sacrificing behaviour |
title_sort |
effect of value orientation, belief and norm on private sacrificing behaviour |
publishDate |
2015 |
url |
http://eprints.utm.my/id/eprint/60787/ https://pure.utm.my/en/publications/effect-of-value-orientation-belief-and-norm-on-private-sacrificin |
_version_ |
1643654976235372544 |
score |
13.251813 |