Revisit the relationship between perceived value and customer brand engagement in Facebook
In this fast forward digital age, Internet has fostered a huge number of companies to create their social media to promote their businesses online. Particularly, many companies are utilizing the brand page in Facebook to engage with their fans. CBE explains the specific level of consumers to engage...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/60684/ https://www.researchgate.net/publication/277952497_Revisit_the_Relationship_between_Perceived_Value_and_Customer_Brand_Engagement_in_Facebook |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|