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Strategic advantages of social media within healthcare business activities: organizational practical implications, laws, regulations and theoretical concerns

This article reviews the strategic advantages of Social Media (SM) within the borderless healthcare functions including the role that healthcare organizations are playing in leveraging SM platforms as part of their strategic business model. This is followed with several case studies highlig...

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Main Authors: Masrom, Maslin, Mohd. Tobi, Siti Noraini
Format: Article
Published: 2015
Subjects:
T58.5-58.64 Information technology
Online Access:http://eprints.utm.my/id/eprint/60427/
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id my.utm.60427
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spelling my.utm.604272021-09-12T01:39:47Z http://eprints.utm.my/id/eprint/60427/ Strategic advantages of social media within healthcare business activities: organizational practical implications, laws, regulations and theoretical concerns Masrom, Maslin Mohd. Tobi, Siti Noraini T58.5-58.64 Information technology This article reviews the strategic advantages of Social Media (SM) within the borderless healthcare functions including the role that healthcare organizations are playing in leveraging SM platforms as part of their strategic business model. This is followed with several case studies highlighting both international and local organizations use of SM to support their healthcare business activities. Next, the concerns for healthcare organizations and health practitioners when it comes to marketing on SM are also discussed particularly the SM issues and challenges surrounding the healthcare business activities followed with suggested guidelines as way out from this cumbersome problem. Theoretical views from four leading ethical theories; Kantianism, Act Utilitarian, Rule Utilitarian and Social Contract Theory (SCT) towards the approaches to business ethics respectively using the SM as strategic advantages within the healthcare business activities will also be discussed in detail and to decide whether the act is ethically accepted by the ethical theories highlighted. The final section of this article will analyze some of the international and local policies as well as laws that govern the use of SM within the healthcare business activities including the Malaysia Cyber Law Acts. 2015 Article PeerReviewed Masrom, Maslin and Mohd. Tobi, Siti Noraini (2015) Strategic advantages of social media within healthcare business activities: organizational practical implications, laws, regulations and theoretical concerns. International Journal Of Engineering And Innovative Technology, 5 (1). pp. 72-88. ISSN 2277-3754
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic T58.5-58.64 Information technology
spellingShingle T58.5-58.64 Information technology
Masrom, Maslin
Mohd. Tobi, Siti Noraini
Strategic advantages of social media within healthcare business activities: organizational practical implications, laws, regulations and theoretical concerns
description This article reviews the strategic advantages of Social Media (SM) within the borderless healthcare functions including the role that healthcare organizations are playing in leveraging SM platforms as part of their strategic business model. This is followed with several case studies highlighting both international and local organizations use of SM to support their healthcare business activities. Next, the concerns for healthcare organizations and health practitioners when it comes to marketing on SM are also discussed particularly the SM issues and challenges surrounding the healthcare business activities followed with suggested guidelines as way out from this cumbersome problem. Theoretical views from four leading ethical theories; Kantianism, Act Utilitarian, Rule Utilitarian and Social Contract Theory (SCT) towards the approaches to business ethics respectively using the SM as strategic advantages within the healthcare business activities will also be discussed in detail and to decide whether the act is ethically accepted by the ethical theories highlighted. The final section of this article will analyze some of the international and local policies as well as laws that govern the use of SM within the healthcare business activities including the Malaysia Cyber Law Acts.
format Article
author Masrom, Maslin
Mohd. Tobi, Siti Noraini
author_facet Masrom, Maslin
Mohd. Tobi, Siti Noraini
author_sort Masrom, Maslin
title Strategic advantages of social media within healthcare business activities: organizational practical implications, laws, regulations and theoretical concerns
title_short Strategic advantages of social media within healthcare business activities: organizational practical implications, laws, regulations and theoretical concerns
title_full Strategic advantages of social media within healthcare business activities: organizational practical implications, laws, regulations and theoretical concerns
title_fullStr Strategic advantages of social media within healthcare business activities: organizational practical implications, laws, regulations and theoretical concerns
title_full_unstemmed Strategic advantages of social media within healthcare business activities: organizational practical implications, laws, regulations and theoretical concerns
title_sort strategic advantages of social media within healthcare business activities: organizational practical implications, laws, regulations and theoretical concerns
publishDate 2015
url http://eprints.utm.my/id/eprint/60427/
_version_ 1712285062713573376
score 13.211869

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