Phyto biznet expansion dilemma
One evening at the end of October 2014, Professor Ramlan Aziz (to be subsequently known as Prof. Ramlan), the managing director of Phyto Biznet Sdn. Bhd. (hereafter PBSB) found himself in a dilemma when thinking about PBSB‟s future expansion. Prof. Ramlan had been dreamt to expand the businesses to...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/60376/ |
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| Summary: | One evening at the end of October 2014, Professor Ramlan Aziz (to be subsequently known as Prof. Ramlan), the managing director of Phyto Biznet Sdn. Bhd. (hereafter PBSB) found himself in a dilemma when thinking about PBSB‟s future expansion. Prof. Ramlan had been dreamt to expand the businesses to overseas markets. He thought there was no better time than the present to do so as the competition stiffened. Local market had been filled with imported and homegrown products and they were agrresively promoted. PBSB saw its profit squeezed and Prof. Ramlan felt the pinch. However, Prof. Ramlan new that expanding the business into overseas market would require a huge investment. |
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