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Analyzing tourism discourse in the context of Iranian promotional media

The role of tourism discourse through verbal and visual elements in creating tourists’ destination image has great significance. Most tourism discourse researchers focus on the linguistics and visual parts, but rarely have looked at measuring the elements of destination image associated with tourism...

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Main Authors: Abd. Manan, Amerrudin, Goloshejerdi, Farideh Moradi
Format: Article
Language:English
Published: Penerbit UTM Press 2015
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/id/eprint/60112/1/AmerrudinAbdManan2020_AnalyzingTourismDiscourseintheContextofIranian.pdf
http://eprints.utm.my/id/eprint/60112/
http://dx.doi.org/10.11113/lspi.v2n1.20
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spelling my.utm.601122021-08-02T06:33:22Z http://eprints.utm.my/id/eprint/60112/ Analyzing tourism discourse in the context of Iranian promotional media Abd. Manan, Amerrudin Goloshejerdi, Farideh Moradi H Social Sciences (General) The role of tourism discourse through verbal and visual elements in creating tourists’ destination image has great significance. Most tourism discourse researchers focus on the linguistics and visual parts, but rarely have looked at measuring the elements of destination image associated with tourism discourse. Furthermore, destination image research in the context of some Middle East countries with high potential tourism attractions like Iran has been rather limited. This study tries to address this gap by attempting an in-depth understanding of Iran’s image as a tourist destination worldwide, on the basis of data collected from printed and online brochures and travel guides, and by analyzing the images of the tourists who intended to visit Iran through three open-ended structured questions. The findings of this study revealed that the dominant discourse on tourism texts aim to promote the image of Iran as a safe, peaceful, and a rich land in terms of natural scenery, historical relics, gastronomy, museums and architecture; however, the image of the country has been appeared relatively negative and unfamiliar, as this country are usually classified as Arabs and Iranian culture is not distinctive among most respondents. This research further identifies the distinctive features of Iranian tourism discourse which portray various types of destination images of the country. It is concluded that a realistic communication with prospective tourists through the texts has essential influence on the formation of a positive image and consequently, the success of tourism destinations. Penerbit UTM Press 2015 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/60112/1/AmerrudinAbdManan2020_AnalyzingTourismDiscourseintheContextofIranian.pdf Abd. Manan, Amerrudin and Goloshejerdi, Farideh Moradi (2015) Analyzing tourism discourse in the context of Iranian promotional media. Language For Specific Purposes (Lsp) International Journal, 2 (1). pp. 75-82. ISSN 1904-4135 http://dx.doi.org/10.11113/lspi.v2n1.20
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Abd. Manan, Amerrudin
Goloshejerdi, Farideh Moradi
Analyzing tourism discourse in the context of Iranian promotional media
description The role of tourism discourse through verbal and visual elements in creating tourists’ destination image has great significance. Most tourism discourse researchers focus on the linguistics and visual parts, but rarely have looked at measuring the elements of destination image associated with tourism discourse. Furthermore, destination image research in the context of some Middle East countries with high potential tourism attractions like Iran has been rather limited. This study tries to address this gap by attempting an in-depth understanding of Iran’s image as a tourist destination worldwide, on the basis of data collected from printed and online brochures and travel guides, and by analyzing the images of the tourists who intended to visit Iran through three open-ended structured questions. The findings of this study revealed that the dominant discourse on tourism texts aim to promote the image of Iran as a safe, peaceful, and a rich land in terms of natural scenery, historical relics, gastronomy, museums and architecture; however, the image of the country has been appeared relatively negative and unfamiliar, as this country are usually classified as Arabs and Iranian culture is not distinctive among most respondents. This research further identifies the distinctive features of Iranian tourism discourse which portray various types of destination images of the country. It is concluded that a realistic communication with prospective tourists through the texts has essential influence on the formation of a positive image and consequently, the success of tourism destinations.
format Article
author Abd. Manan, Amerrudin
Goloshejerdi, Farideh Moradi
author_facet Abd. Manan, Amerrudin
Goloshejerdi, Farideh Moradi
author_sort Abd. Manan, Amerrudin
title Analyzing tourism discourse in the context of Iranian promotional media
title_short Analyzing tourism discourse in the context of Iranian promotional media
title_full Analyzing tourism discourse in the context of Iranian promotional media
title_fullStr Analyzing tourism discourse in the context of Iranian promotional media
title_full_unstemmed Analyzing tourism discourse in the context of Iranian promotional media
title_sort analyzing tourism discourse in the context of iranian promotional media
publisher Penerbit UTM Press
publishDate 2015
url http://eprints.utm.my/id/eprint/60112/1/AmerrudinAbdManan2020_AnalyzingTourismDiscourseintheContextofIranian.pdf
http://eprints.utm.my/id/eprint/60112/
http://dx.doi.org/10.11113/lspi.v2n1.20
_version_ 1707765859425976320
score 13.211869

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