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The influence of corporate social responsibility on customer perspective in private universities

The goals of organizations, despite maximization of profits should be directed at satisfying customers, particularly with respect to societal values, purposeful and strategic business gains. Previous studies have been on enhancing the financial gains without adequate prospects for corporations’ resp...

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Main Authors: Al-Hosaini, Fahmi Fadhl, Sofian, Saudah
Format: Article
Published: Econjournals 2015
Subjects:
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/58959/
https://www.econjournals.com/index.php/ijefi/article/view/1363
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spelling my.utm.589592021-09-22T14:20:50Z http://eprints.utm.my/id/eprint/58959/ The influence of corporate social responsibility on customer perspective in private universities Al-Hosaini, Fahmi Fadhl Sofian, Saudah HF Commerce The goals of organizations, despite maximization of profits should be directed at satisfying customers, particularly with respect to societal values, purposeful and strategic business gains. Previous studies have been on enhancing the financial gains without adequate prospects for corporations’ responsiveness to their operational environment and customers. However, there are no substantial empirical studies on the influence of organizations corporate exercises, perceptions, and responsibility to those of customers’ satisfactions, principally when considered in the context of Private Universities (PUs). In this paper therefore, the effects of organization’s corporate social responsibility (CSR) on customer perspective (CP) was investigated with respect to Yemen’s PUs and Higher Education Institutions. A structured questionnaire using Partial Least Square-Structural Equation Modeling methodology was used for data collection; respondents were top-management staffs from these organizations. Results revealed that CSR has a positive influence on the Customer Perception of Yemen’s PUs. This study therefore justified the support and contribution to the dearth of knowledge on the impacts of CSR on organisational CP. Econjournals 2015 Article PeerReviewed Al-Hosaini, Fahmi Fadhl and Sofian, Saudah (2015) The influence of corporate social responsibility on customer perspective in private universities. International Journal Of Economics And Financial Issues, 5 . pp. 257-263. ISSN 2146-4138 https://www.econjournals.com/index.php/ijefi/article/view/1363
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HF Commerce
spellingShingle HF Commerce
Al-Hosaini, Fahmi Fadhl
Sofian, Saudah
The influence of corporate social responsibility on customer perspective in private universities
description The goals of organizations, despite maximization of profits should be directed at satisfying customers, particularly with respect to societal values, purposeful and strategic business gains. Previous studies have been on enhancing the financial gains without adequate prospects for corporations’ responsiveness to their operational environment and customers. However, there are no substantial empirical studies on the influence of organizations corporate exercises, perceptions, and responsibility to those of customers’ satisfactions, principally when considered in the context of Private Universities (PUs). In this paper therefore, the effects of organization’s corporate social responsibility (CSR) on customer perspective (CP) was investigated with respect to Yemen’s PUs and Higher Education Institutions. A structured questionnaire using Partial Least Square-Structural Equation Modeling methodology was used for data collection; respondents were top-management staffs from these organizations. Results revealed that CSR has a positive influence on the Customer Perception of Yemen’s PUs. This study therefore justified the support and contribution to the dearth of knowledge on the impacts of CSR on organisational CP.
format Article
author Al-Hosaini, Fahmi Fadhl
Sofian, Saudah
author_facet Al-Hosaini, Fahmi Fadhl
Sofian, Saudah
author_sort Al-Hosaini, Fahmi Fadhl
title The influence of corporate social responsibility on customer perspective in private universities
title_short The influence of corporate social responsibility on customer perspective in private universities
title_full The influence of corporate social responsibility on customer perspective in private universities
title_fullStr The influence of corporate social responsibility on customer perspective in private universities
title_full_unstemmed The influence of corporate social responsibility on customer perspective in private universities
title_sort influence of corporate social responsibility on customer perspective in private universities
publisher Econjournals
publishDate 2015
url http://eprints.utm.my/id/eprint/58959/
https://www.econjournals.com/index.php/ijefi/article/view/1363
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score 13.211869

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