Strategic approach to build customers trust in adoption of internet banking in Nigeria
Trust plays a vital role in acceptance and usage of internet banking, hence applying appropriate strategies to build customers’ trust is essential for the service providers. The objective of this study is to investigate the strategies to build customers trust in acceptance and usage of internet bank...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
JIBC Publisher
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/56139/1/NaimotFolakePopoola2015_StrategicApproachtoBuildCustomersTrustinAdoption.pdf http://eprints.utm.my/id/eprint/56139/ |
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