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A conceptual model of the relationship between market orientation and supply chain performance

Addressing a lack of research on the relationship between marketing and supply chain management, a new conceptual framework incorporates organizational learning, supply chain innovation, trust, supply chain management strategy, commitment, and collaboration as mediating factors in the relationship b...

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Main Authors: Karami, Meisam, Malekifar, Shaghayegh, Nasiri, Ali Beigi, Nasiri, Mostafa Beigi, Feili, Homayoun, Khan, Saifur
Format: Article
Published: Wiley 2015
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.utm.my/id/eprint/55440/
http://dx.doi.org/10.1002/joe.21595
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spelling my.utm.554402017-02-15T06:43:36Z http://eprints.utm.my/id/eprint/55440/ A conceptual model of the relationship between market orientation and supply chain performance Karami, Meisam Malekifar, Shaghayegh Nasiri, Ali Beigi Nasiri, Mostafa Beigi Feili, Homayoun Khan, Saifur HD28 Management. Industrial Management Addressing a lack of research on the relationship between marketing and supply chain management, a new conceptual framework incorporates organizational learning, supply chain innovation, trust, supply chain management strategy, commitment, and collaboration as mediating factors in the relationship between market orientation and supply chain performance. Only by identifying the dimensions of effective performance and assessing their impact on each other can organizational leaders strengthen the bonds among partners in the supply chain toward generating the efficiencies that improve its management and performance. The proposed framework can also be used to facilitate further research into the link between market orientation and supply chain performance. Wiley 2015-01 Article PeerReviewed Karami, Meisam and Malekifar, Shaghayegh and Nasiri, Ali Beigi and Nasiri, Mostafa Beigi and Feili, Homayoun and Khan, Saifur (2015) A conceptual model of the relationship between market orientation and supply chain performance. Global Business and Organizational Excellence, 34 (2). pp. 75-85. ISSN 1932-2054 http://dx.doi.org/10.1002/joe.21595 DOI:10.1002/joe.21595
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Karami, Meisam
Malekifar, Shaghayegh
Nasiri, Ali Beigi
Nasiri, Mostafa Beigi
Feili, Homayoun
Khan, Saifur
A conceptual model of the relationship between market orientation and supply chain performance
description Addressing a lack of research on the relationship between marketing and supply chain management, a new conceptual framework incorporates organizational learning, supply chain innovation, trust, supply chain management strategy, commitment, and collaboration as mediating factors in the relationship between market orientation and supply chain performance. Only by identifying the dimensions of effective performance and assessing their impact on each other can organizational leaders strengthen the bonds among partners in the supply chain toward generating the efficiencies that improve its management and performance. The proposed framework can also be used to facilitate further research into the link between market orientation and supply chain performance.
format Article
author Karami, Meisam
Malekifar, Shaghayegh
Nasiri, Ali Beigi
Nasiri, Mostafa Beigi
Feili, Homayoun
Khan, Saifur
author_facet Karami, Meisam
Malekifar, Shaghayegh
Nasiri, Ali Beigi
Nasiri, Mostafa Beigi
Feili, Homayoun
Khan, Saifur
author_sort Karami, Meisam
title A conceptual model of the relationship between market orientation and supply chain performance
title_short A conceptual model of the relationship between market orientation and supply chain performance
title_full A conceptual model of the relationship between market orientation and supply chain performance
title_fullStr A conceptual model of the relationship between market orientation and supply chain performance
title_full_unstemmed A conceptual model of the relationship between market orientation and supply chain performance
title_sort conceptual model of the relationship between market orientation and supply chain performance
publisher Wiley
publishDate 2015
url http://eprints.utm.my/id/eprint/55440/
http://dx.doi.org/10.1002/joe.21595
_version_ 1643653797783797760
score 13.211869

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