The celebrity exposure in different media and their effects on destination awareness and purchase decision
This study examines celebrity exposure in different media and their effects on destination image. The concept is considered as a measure of influencing the level towards different media channels such as general media exposure, travel-specific media exposure and celebrity endorsement that promotes a...
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/50722/25/AzizahIsmailMFAB2015.pdf http://eprints.utm.my/id/eprint/50722/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:87875 |
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