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Perceived image of Chinese tourists on Malacca world heritage sites

Understanding of a destinations image is essentially important for destinations that wish to influence traveller’s decision–making and choice. The perceived image is unique based on travellers own memories, associations or imaginations of a destination. As emphasized by numerous researcher that the...

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Main Author: Liew, Jan Fui
Format: Thesis
Language:English
Published: 2015
Subjects:
HN Social history and conditions. Social problems. Social reform
Online Access:http://eprints.utm.my/id/eprint/48907/25/LiewJanFuiMFAB2015.pdf
http://eprints.utm.my/id/eprint/48907/
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spelling my.utm.489072020-07-05T08:06:04Z http://eprints.utm.my/id/eprint/48907/ Perceived image of Chinese tourists on Malacca world heritage sites Liew, Jan Fui HN Social history and conditions. Social problems. Social reform Understanding of a destinations image is essentially important for destinations that wish to influence traveller’s decision–making and choice. The perceived image is unique based on travellers own memories, associations or imaginations of a destination. As emphasized by numerous researcher that the tourist image is the factor that influence tourist behaviour. The purposes of this study were to identify the characteristic of the Chinese tourists and the attributes perceived image by this tourist group. Moreover, the study attempts to evaluate the overall perceived image of the Chinese tourists. The study area is Malacca World Heritage Sites. The questionnaire survey was conducted at three different sites in Malacca. The sample population for this study was composed of the Chinese tourists who visited Malacca World Heritage Sites. In this study, descriptive analysis method is used to analyse the data collected. The result reveals that Malacca is an attractive destination for Chinese tourists, with strengths in most of the important attributes, such as a great variety of heritage building, plentiful historical sites and unique architecture and townscape. Nevertheless, those who visit Malacca are likely to find Malacca not a good opportunity for wildlife observation. Moreover, in the point of view of Chinese tourists Malacca is not a place with good bargain and shopping heaven as well. The findings reflected the perceived image of Chinese tourists; consequently, it could contribute to the future tourism practitioners who aim to promote Malacca among the Chinese tourists to be a desirable international tourism destination. 2015-01 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/48907/25/LiewJanFuiMFAB2015.pdf Liew, Jan Fui (2015) Perceived image of Chinese tourists on Malacca world heritage sites. Masters thesis, Universiti Teknologi Malaysia, Faculty of Built Environment. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:86630
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HN Social history and conditions. Social problems. Social reform
spellingShingle HN Social history and conditions. Social problems. Social reform
Liew, Jan Fui
Perceived image of Chinese tourists on Malacca world heritage sites
description Understanding of a destinations image is essentially important for destinations that wish to influence traveller’s decision–making and choice. The perceived image is unique based on travellers own memories, associations or imaginations of a destination. As emphasized by numerous researcher that the tourist image is the factor that influence tourist behaviour. The purposes of this study were to identify the characteristic of the Chinese tourists and the attributes perceived image by this tourist group. Moreover, the study attempts to evaluate the overall perceived image of the Chinese tourists. The study area is Malacca World Heritage Sites. The questionnaire survey was conducted at three different sites in Malacca. The sample population for this study was composed of the Chinese tourists who visited Malacca World Heritage Sites. In this study, descriptive analysis method is used to analyse the data collected. The result reveals that Malacca is an attractive destination for Chinese tourists, with strengths in most of the important attributes, such as a great variety of heritage building, plentiful historical sites and unique architecture and townscape. Nevertheless, those who visit Malacca are likely to find Malacca not a good opportunity for wildlife observation. Moreover, in the point of view of Chinese tourists Malacca is not a place with good bargain and shopping heaven as well. The findings reflected the perceived image of Chinese tourists; consequently, it could contribute to the future tourism practitioners who aim to promote Malacca among the Chinese tourists to be a desirable international tourism destination.
format Thesis
author Liew, Jan Fui
author_facet Liew, Jan Fui
author_sort Liew, Jan Fui
title Perceived image of Chinese tourists on Malacca world heritage sites
title_short Perceived image of Chinese tourists on Malacca world heritage sites
title_full Perceived image of Chinese tourists on Malacca world heritage sites
title_fullStr Perceived image of Chinese tourists on Malacca world heritage sites
title_full_unstemmed Perceived image of Chinese tourists on Malacca world heritage sites
title_sort perceived image of chinese tourists on malacca world heritage sites
publishDate 2015
url http://eprints.utm.my/id/eprint/48907/25/LiewJanFuiMFAB2015.pdf
http://eprints.utm.my/id/eprint/48907/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:86630
_version_ 1672610484386267136
score 13.211869

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