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Social CRM framework for a telecomunication company in Malaysia

This research is regarding a Social CRM framework for a telecommunication company in Malaysia. This is because of the current trend where the organization is extending the communication channels by using social media such as Twitter and Facebook. The divisions in the organization are already using s...

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Bibliographic Details
Main Author: Abdul Rahman, Azra Ain
Format: Thesis
Language:English
Published: 2014
Subjects:
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/48615/1/AzraAinAbdulRahmanMAIS2014.pdf
http://eprints.utm.my/id/eprint/48615/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:82825?queryType=vitalDismax&query=Social+CRM+framework+for+a+telecomunication+company+in+Malaysia&public=true
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http://eprints.utm.my/id/eprint/48615/1/AzraAinAbdulRahmanMAIS2014.pdf
http://eprints.utm.my/id/eprint/48615/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:82825?queryType=vitalDismax&query=Social+CRM+framework+for+a+telecomunication+company+in+Malaysia&public=true

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