Measurement of perceived service quality in the food retail industry of Turkey
The purpose of this study determines the key factors that might be considered in the sector-specific measurement scales that is highly related with DTR scale model of service quality (other than SERVQUAL or SERVPERF). A total 342 responds obtained by the online survey method. These responds were lis...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Scientific Research
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/47189/ http://dx.doi.org/10.3923/ibm.2012.249.255 |
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