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Marketing constraints to real estate sector and improvement measures : case study of Turkey

Marketing is an essential issue to the survival of any real estate company in Turkey. There are some factors, which are constraining the achievements of the marketing and sales strategies in the Turkey real estate industry. This study aims to identify and prioritize the most significant constraints...

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Main Authors: Durdyev, Serdar, Ihtiyar, Ali, Ismail, Syuhaida, Ahmad, Fauziah Sh.
Format: Article
Published: Sila Science 2012
Subjects:
T Technology (General)
Online Access:http://eprints.utm.my/id/eprint/47177/
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spelling my.utm.471772019-03-05T02:08:54Z http://eprints.utm.my/id/eprint/47177/ Marketing constraints to real estate sector and improvement measures : case study of Turkey Durdyev, Serdar Ihtiyar, Ali Ismail, Syuhaida Ahmad, Fauziah Sh. T Technology (General) Marketing is an essential issue to the survival of any real estate company in Turkey. There are some factors, which are constraining the achievements of the marketing and sales strategies in the Turkey real estate industry. This study aims to identify and prioritize the most significant constraints to marketing in real estate sector and new strategies based on those constraints. This study is based on survey method, where the respondents such as credit counselors, real estate investors, consultants, academicians and marketing representatives in Turkey were asked to rank forty seven sub-factors according to their levels of impact. The results of Multi-attribute analytical technique indicated that the main subcomponents having impact on marketing in real estate sector are interest rates, real estate credit availability, accessibility, company image and consumer real income, respectively. The identified constraints are expected to guide the marketing team in a sales-effective way. Sila Science 2012 Article PeerReviewed Durdyev, Serdar and Ihtiyar, Ali and Ismail, Syuhaida and Ahmad, Fauziah Sh. (2012) Marketing constraints to real estate sector and improvement measures : case study of Turkey. Energy Education Science and Technology Part B : Social and Educational Studies, 4 (4). pp. 2595-2600. ISSN 1308-772X
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic T Technology (General)
spellingShingle T Technology (General)
Durdyev, Serdar
Ihtiyar, Ali
Ismail, Syuhaida
Ahmad, Fauziah Sh.
Marketing constraints to real estate sector and improvement measures : case study of Turkey
description Marketing is an essential issue to the survival of any real estate company in Turkey. There are some factors, which are constraining the achievements of the marketing and sales strategies in the Turkey real estate industry. This study aims to identify and prioritize the most significant constraints to marketing in real estate sector and new strategies based on those constraints. This study is based on survey method, where the respondents such as credit counselors, real estate investors, consultants, academicians and marketing representatives in Turkey were asked to rank forty seven sub-factors according to their levels of impact. The results of Multi-attribute analytical technique indicated that the main subcomponents having impact on marketing in real estate sector are interest rates, real estate credit availability, accessibility, company image and consumer real income, respectively. The identified constraints are expected to guide the marketing team in a sales-effective way.
format Article
author Durdyev, Serdar
Ihtiyar, Ali
Ismail, Syuhaida
Ahmad, Fauziah Sh.
author_facet Durdyev, Serdar
Ihtiyar, Ali
Ismail, Syuhaida
Ahmad, Fauziah Sh.
author_sort Durdyev, Serdar
title Marketing constraints to real estate sector and improvement measures : case study of Turkey
title_short Marketing constraints to real estate sector and improvement measures : case study of Turkey
title_full Marketing constraints to real estate sector and improvement measures : case study of Turkey
title_fullStr Marketing constraints to real estate sector and improvement measures : case study of Turkey
title_full_unstemmed Marketing constraints to real estate sector and improvement measures : case study of Turkey
title_sort marketing constraints to real estate sector and improvement measures : case study of turkey
publisher Sila Science
publishDate 2012
url http://eprints.utm.my/id/eprint/47177/
_version_ 1643652251340767232
score 13.211869

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