Conceptualization of factors influencing new product introduction within shorter product life cycle
Rapid innovation of products by manufacturers reduces the life cycle of the current product due to frequent introduction of new version of product to the market. Manufacturers dealing with these innovative products face problems to forecast the demand from customer, thus increase the cost of carryin...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/46728/ http://dx.doi.org/10.1109/DMO.2012.6329813 |
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