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Reputation model for b2c e-commerce:a trust flow based on social networks

Trust and reputation systems enable customers to reliably assess the quality of services and reliability of entities. The aim of reputation system is to let parties rate each other and to help in deciding whether or not to transact with a given party in online environment. In current reputation syst...

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Main Author: Che Hussin, Ab. Razak
Format: Conference or Workshop Item
Published: 2011
Online Access:http://eprints.utm.my/id/eprint/46217/
http://dx.doi.org/10.1109/ICRIIS.2011.6125746
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id my.utm.46217
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spelling my.utm.462172017-09-04T06:08:23Z http://eprints.utm.my/id/eprint/46217/ Reputation model for b2c e-commerce:a trust flow based on social networks Che Hussin, Ab. Razak Trust and reputation systems enable customers to reliably assess the quality of services and reliability of entities. The aim of reputation system is to let parties rate each other and to help in deciding whether or not to transact with a given party in online environment. In current reputation systems, users have to trust unreliable information sources and anonymous people. There is a need to improve current reputation systems by allowing users to make decision in buying online based on reliable information sources. Therefore this paper proposes a trust flow through sharing of knowledge and experience in reputation systems by utilizing social networks. This can assist users to access trustworthy information sources by knowing the experience and feedback of their friends in the social networks. This approach will improve the motivation of users for buying online and make the experience more enjoyable. 2011 Conference or Workshop Item PeerReviewed Che Hussin, Ab. Razak (2011) Reputation model for b2c e-commerce:a trust flow based on social networks. In: International Conference on Research and Innovation in Information Systems, 23-24 Nov. 2011, Kuala Lumpur, Malaysia. http://dx.doi.org/10.1109/ICRIIS.2011.6125746
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
description Trust and reputation systems enable customers to reliably assess the quality of services and reliability of entities. The aim of reputation system is to let parties rate each other and to help in deciding whether or not to transact with a given party in online environment. In current reputation systems, users have to trust unreliable information sources and anonymous people. There is a need to improve current reputation systems by allowing users to make decision in buying online based on reliable information sources. Therefore this paper proposes a trust flow through sharing of knowledge and experience in reputation systems by utilizing social networks. This can assist users to access trustworthy information sources by knowing the experience and feedback of their friends in the social networks. This approach will improve the motivation of users for buying online and make the experience more enjoyable.
format Conference or Workshop Item
author Che Hussin, Ab. Razak
spellingShingle Che Hussin, Ab. Razak
Reputation model for b2c e-commerce:a trust flow based on social networks
author_facet Che Hussin, Ab. Razak
author_sort Che Hussin, Ab. Razak
title Reputation model for b2c e-commerce:a trust flow based on social networks
title_short Reputation model for b2c e-commerce:a trust flow based on social networks
title_full Reputation model for b2c e-commerce:a trust flow based on social networks
title_fullStr Reputation model for b2c e-commerce:a trust flow based on social networks
title_full_unstemmed Reputation model for b2c e-commerce:a trust flow based on social networks
title_sort reputation model for b2c e-commerce:a trust flow based on social networks
publishDate 2011
url http://eprints.utm.my/id/eprint/46217/
http://dx.doi.org/10.1109/ICRIIS.2011.6125746
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score 13.211869

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