An empirical study of brand image toward consumers decision making
The aim of this research is to find out what is the perception of customer regarding the airline service provider’s brand image. Therefore, the purpose of the research is to identify what elements will affect the airline service provider’s brand image in order for the airline service provider to gai...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2011
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| Online Access: | http://eprints.utm.my/id/eprint/45558/ http://orsc.edu.cn/apiems/public/Abstracts/260.doc |
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