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Kecenderungan membuat pilihan dalam pembelian runcit di kalangan masyarakat Melayu bandar. satu kajian kes di Johor Bahru,Johor.

1635/5000 This study is a research on the tendency of Melayii society Shopping at the grocery store for daily necessities. This case study is conducted over The Melayn community living around the Johor Bahru area. The goal of this study is To study and identify factors that influence the tendency Us...

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Main Authors: Mohd. Balwi, Mohd. Koharuddin, Mahmood, Husain, Md. Junoh, Adnan, Hassan, Zainuddin, Othman, Muhammed Fauzi, Abdul Hamid, Mohd. Azhar, Shamsuddin, Ahmad Sharifuddin
Format: Monograph
Language:English
Published: Faculty of Management and Human Resource Development 2004
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/id/eprint/4549/1/71979.pdf
http://eprints.utm.my/id/eprint/4549/
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spelling my.utm.45492017-08-08T08:01:24Z http://eprints.utm.my/id/eprint/4549/ Kecenderungan membuat pilihan dalam pembelian runcit di kalangan masyarakat Melayu bandar. satu kajian kes di Johor Bahru,Johor. Mohd. Balwi, Mohd. Koharuddin Mahmood, Husain Md. Junoh, Adnan Hassan, Zainuddin Othman, Muhammed Fauzi Abdul Hamid, Mohd. Azhar Shamsuddin, Ahmad Sharifuddin H Social Sciences (General) 1635/5000 This study is a research on the tendency of Melayii society Shopping at the grocery store for daily necessities. This case study is conducted over The Melayn community living around the Johor Bahru area. The goal of this study is To study and identify factors that influence the tendency Users of the Malays in the City area in making purchases Retail at retail premises either in Malay or non-Malay premises. Because of that There are three objectives of the study to be reached ie review the tendency of people Malays who live in Johor Bahru in choosing retail premises, Examine monthly spending patterns in retail purchases and determine Factors that influence the tendency to purchase against retail premises. This study randomly selected 400 respondents consisting of 200 respondents Male and 200 female respondents who are residents of this study area. Statistical method is used to describe the data obtained. The data were analyzed Using the SPSS Version 11 software. Among the findings is the bulk Respondents or Malays buy their daily necessities in the shop Malay traders. In addition, the findings of the second objective are to identify patterns Retail purchases found the distribution of retail goods Consumers by type of goods. The findings of the third objective indicated The main factor that drives retail purchases in a retail premises is Services provided, layouts of goods, locations and items Offered. Faculty of Management and Human Resource Development 2004-07-30 Monograph NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/4549/1/71979.pdf Mohd. Balwi, Mohd. Koharuddin and Mahmood, Husain and Md. Junoh, Adnan and Hassan, Zainuddin and Othman, Muhammed Fauzi and Abdul Hamid, Mohd. Azhar and Shamsuddin, Ahmad Sharifuddin (2004) Kecenderungan membuat pilihan dalam pembelian runcit di kalangan masyarakat Melayu bandar. satu kajian kes di Johor Bahru,Johor. Project Report. Faculty of Management and Human Resource Development, Skudai, Johor. (Unpublished)
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Mohd. Balwi, Mohd. Koharuddin
Mahmood, Husain
Md. Junoh, Adnan
Hassan, Zainuddin
Othman, Muhammed Fauzi
Abdul Hamid, Mohd. Azhar
Shamsuddin, Ahmad Sharifuddin
Kecenderungan membuat pilihan dalam pembelian runcit di kalangan masyarakat Melayu bandar. satu kajian kes di Johor Bahru,Johor.
description 1635/5000 This study is a research on the tendency of Melayii society Shopping at the grocery store for daily necessities. This case study is conducted over The Melayn community living around the Johor Bahru area. The goal of this study is To study and identify factors that influence the tendency Users of the Malays in the City area in making purchases Retail at retail premises either in Malay or non-Malay premises. Because of that There are three objectives of the study to be reached ie review the tendency of people Malays who live in Johor Bahru in choosing retail premises, Examine monthly spending patterns in retail purchases and determine Factors that influence the tendency to purchase against retail premises. This study randomly selected 400 respondents consisting of 200 respondents Male and 200 female respondents who are residents of this study area. Statistical method is used to describe the data obtained. The data were analyzed Using the SPSS Version 11 software. Among the findings is the bulk Respondents or Malays buy their daily necessities in the shop Malay traders. In addition, the findings of the second objective are to identify patterns Retail purchases found the distribution of retail goods Consumers by type of goods. The findings of the third objective indicated The main factor that drives retail purchases in a retail premises is Services provided, layouts of goods, locations and items Offered.
format Monograph
author Mohd. Balwi, Mohd. Koharuddin
Mahmood, Husain
Md. Junoh, Adnan
Hassan, Zainuddin
Othman, Muhammed Fauzi
Abdul Hamid, Mohd. Azhar
Shamsuddin, Ahmad Sharifuddin
author_facet Mohd. Balwi, Mohd. Koharuddin
Mahmood, Husain
Md. Junoh, Adnan
Hassan, Zainuddin
Othman, Muhammed Fauzi
Abdul Hamid, Mohd. Azhar
Shamsuddin, Ahmad Sharifuddin
author_sort Mohd. Balwi, Mohd. Koharuddin
title Kecenderungan membuat pilihan dalam pembelian runcit di kalangan masyarakat Melayu bandar. satu kajian kes di Johor Bahru,Johor.
title_short Kecenderungan membuat pilihan dalam pembelian runcit di kalangan masyarakat Melayu bandar. satu kajian kes di Johor Bahru,Johor.
title_full Kecenderungan membuat pilihan dalam pembelian runcit di kalangan masyarakat Melayu bandar. satu kajian kes di Johor Bahru,Johor.
title_fullStr Kecenderungan membuat pilihan dalam pembelian runcit di kalangan masyarakat Melayu bandar. satu kajian kes di Johor Bahru,Johor.
title_full_unstemmed Kecenderungan membuat pilihan dalam pembelian runcit di kalangan masyarakat Melayu bandar. satu kajian kes di Johor Bahru,Johor.
title_sort kecenderungan membuat pilihan dalam pembelian runcit di kalangan masyarakat melayu bandar. satu kajian kes di johor bahru,johor.
publisher Faculty of Management and Human Resource Development
publishDate 2004
url http://eprints.utm.my/id/eprint/4549/1/71979.pdf
http://eprints.utm.my/id/eprint/4549/
_version_ 1643644086758932480
score 13.211869

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