Examining the links between employee and customer variables of service profit chain: a case of Pakistani Banks
The purpose of this paper is to test the links between employee and customer variables of service profit chain in banking sector of Pakistan. This is an analytical study based mainly on the primary data collected through scientifically developed questionnaires. The questionnaires have been personall...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
INSInet Publications
2011
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/44911/ |
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