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The impact of the facebook website quality on users perceived attitude, intention and loyalty among students of UTM

Loyalty of patrons, especially online ones, is an essential, effective and dynamic factor not only for development of social community but also for the development of a nation. Loyalty of the Facebook users is the most obvious one among loyalty of other websites. This research investigates the assoc...

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Main Author: Alajrami, Tamer Adel Saleh
Format: Thesis
Language:English
Published: 2013
Subjects:
HM Sociology
Online Access:http://eprints.utm.my/id/eprint/41741/5/TamerAderSalehMFPPSM2013.pdf
http://eprints.utm.my/id/eprint/41741/
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spelling my.utm.417412017-06-29T04:27:20Z http://eprints.utm.my/id/eprint/41741/ The impact of the facebook website quality on users perceived attitude, intention and loyalty among students of UTM Alajrami, Tamer Adel Saleh HM Sociology Loyalty of patrons, especially online ones, is an essential, effective and dynamic factor not only for development of social community but also for the development of a nation. Loyalty of the Facebook users is the most obvious one among loyalty of other websites. This research investigates the association between the criteria of the Facebook website’s quality and online users’ loyalty. It focuses on the development of an evaluation model that is not only responsible for the generation of a robust set of evaluation metrics but also highlights the influential constraints, success criteria and tangible outcomes of influence of the Facebook website’s quality on users’ loyalty. To develop this model, a paper-based questionnaire was used. A total 236 responses were collected among students of Universiti Teknologi Malaysia. Analyses were performed to test the data such as descriptive analysis, confirmatory factor analysis, and hierarchical multiple regression analysis. This study found that, General Content Quality, Appearance Quality, and Reputation were significantly influenced an individual’s attitude. Also, both of Appearance Quality and Attitude influenced an individual’s intention to use the Facebook website. In addition, this study found that Intention is a strong predictor of social media loyalty. However, all of the Technical Quality, Specific Content Quality, and Information Quality had no significant influence on the Facebook user’s attitude and intention. Based on the findings of this study, implications of this study are classified into academic research and field practices. For academic implication, it contributes to the historical contributions on the theory of Technology Acceptance Model in explaining the relationship between an individual’s beliefs and actual behavior in the information system context. On the other hand, the practical implication of this study recommends the website quality criteria in the electronic service industry. In the end, future research is recommended with respect to the limitations of the study. 2013-08 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/41741/5/TamerAderSalehMFPPSM2013.pdf Alajrami, Tamer Adel Saleh (2013) The impact of the facebook website quality on users perceived attitude, intention and loyalty among students of UTM. Masters thesis, Universiti Teknologi Malaysia, Faculty of Management.
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HM Sociology
spellingShingle HM Sociology
Alajrami, Tamer Adel Saleh
The impact of the facebook website quality on users perceived attitude, intention and loyalty among students of UTM
description Loyalty of patrons, especially online ones, is an essential, effective and dynamic factor not only for development of social community but also for the development of a nation. Loyalty of the Facebook users is the most obvious one among loyalty of other websites. This research investigates the association between the criteria of the Facebook website’s quality and online users’ loyalty. It focuses on the development of an evaluation model that is not only responsible for the generation of a robust set of evaluation metrics but also highlights the influential constraints, success criteria and tangible outcomes of influence of the Facebook website’s quality on users’ loyalty. To develop this model, a paper-based questionnaire was used. A total 236 responses were collected among students of Universiti Teknologi Malaysia. Analyses were performed to test the data such as descriptive analysis, confirmatory factor analysis, and hierarchical multiple regression analysis. This study found that, General Content Quality, Appearance Quality, and Reputation were significantly influenced an individual’s attitude. Also, both of Appearance Quality and Attitude influenced an individual’s intention to use the Facebook website. In addition, this study found that Intention is a strong predictor of social media loyalty. However, all of the Technical Quality, Specific Content Quality, and Information Quality had no significant influence on the Facebook user’s attitude and intention. Based on the findings of this study, implications of this study are classified into academic research and field practices. For academic implication, it contributes to the historical contributions on the theory of Technology Acceptance Model in explaining the relationship between an individual’s beliefs and actual behavior in the information system context. On the other hand, the practical implication of this study recommends the website quality criteria in the electronic service industry. In the end, future research is recommended with respect to the limitations of the study.
format Thesis
author Alajrami, Tamer Adel Saleh
author_facet Alajrami, Tamer Adel Saleh
author_sort Alajrami, Tamer Adel Saleh
title The impact of the facebook website quality on users perceived attitude, intention and loyalty among students of UTM
title_short The impact of the facebook website quality on users perceived attitude, intention and loyalty among students of UTM
title_full The impact of the facebook website quality on users perceived attitude, intention and loyalty among students of UTM
title_fullStr The impact of the facebook website quality on users perceived attitude, intention and loyalty among students of UTM
title_full_unstemmed The impact of the facebook website quality on users perceived attitude, intention and loyalty among students of UTM
title_sort impact of the facebook website quality on users perceived attitude, intention and loyalty among students of utm
publishDate 2013
url http://eprints.utm.my/id/eprint/41741/5/TamerAderSalehMFPPSM2013.pdf
http://eprints.utm.my/id/eprint/41741/
_version_ 1643650699286806528
score 13.211869

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