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Localization framework for business to consumer E-Commerce websites in Saudi Arabia

In fast growing marketplace, organizations have to adapt to the new technologies. E-Commerce marketplace is growing nowadays more than ever before. Companies are moving toward internalization. In order for an organization to reach the global market, it can either standardize its business or localize...

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Main Author: Kamel Ibrahim, Abdelrahman Mohamed
Format: Thesis
Published: 2014
Subjects:
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/41674/
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spelling my.utm.416742017-08-23T00:27:48Z http://eprints.utm.my/id/eprint/41674/ Localization framework for business to consumer E-Commerce websites in Saudi Arabia Kamel Ibrahim, Abdelrahman Mohamed HF Commerce In fast growing marketplace, organizations have to adapt to the new technologies. E-Commerce marketplace is growing nowadays more than ever before. Companies are moving toward internalization. In order for an organization to reach the global market, it can either standardize its business or localize it; there is a debate which method is better for e-commerce. The e-commerce marketplace in Saudi Arabia is growing faster than anytime before. However, the current e-commerce websites in that region are not up to market demand and the global e-commerce website like Amazon.com is not localized to Saudi Arabian market. Therefore, this study is discovering the current studies about e-commerce localization framework components, how to develop localization framework for e-commerce websites in Saudi Arabia, how to validate such a framework and finally develop a proof of concept prototype based on the validated framework. This study is following quantitative research methodology. Based on the literature, this study developed localization framework for Saudi Arabia. E-commerce users from Saudi Arabia have validated this framework. A proof of concept prototype has been developed and validated by e-commerce experts in Saudi Arabia. Detailed information about all of this will be illustrated during this research life cycle in the upcomng seven chapters. This study is aiming to draw a guideline for global e-commerce website to localize their business to work in Saudi Arabian marketplace. 2014 Thesis NonPeerReviewed Kamel Ibrahim, Abdelrahman Mohamed (2014) Localization framework for business to consumer E-Commerce websites in Saudi Arabia. Masters thesis, Universiti Teknologi Malaysia, Faculty of Computing.
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HF Commerce
spellingShingle HF Commerce
Kamel Ibrahim, Abdelrahman Mohamed
Localization framework for business to consumer E-Commerce websites in Saudi Arabia
description In fast growing marketplace, organizations have to adapt to the new technologies. E-Commerce marketplace is growing nowadays more than ever before. Companies are moving toward internalization. In order for an organization to reach the global market, it can either standardize its business or localize it; there is a debate which method is better for e-commerce. The e-commerce marketplace in Saudi Arabia is growing faster than anytime before. However, the current e-commerce websites in that region are not up to market demand and the global e-commerce website like Amazon.com is not localized to Saudi Arabian market. Therefore, this study is discovering the current studies about e-commerce localization framework components, how to develop localization framework for e-commerce websites in Saudi Arabia, how to validate such a framework and finally develop a proof of concept prototype based on the validated framework. This study is following quantitative research methodology. Based on the literature, this study developed localization framework for Saudi Arabia. E-commerce users from Saudi Arabia have validated this framework. A proof of concept prototype has been developed and validated by e-commerce experts in Saudi Arabia. Detailed information about all of this will be illustrated during this research life cycle in the upcomng seven chapters. This study is aiming to draw a guideline for global e-commerce website to localize their business to work in Saudi Arabian marketplace.
format Thesis
author Kamel Ibrahim, Abdelrahman Mohamed
author_facet Kamel Ibrahim, Abdelrahman Mohamed
author_sort Kamel Ibrahim, Abdelrahman Mohamed
title Localization framework for business to consumer E-Commerce websites in Saudi Arabia
title_short Localization framework for business to consumer E-Commerce websites in Saudi Arabia
title_full Localization framework for business to consumer E-Commerce websites in Saudi Arabia
title_fullStr Localization framework for business to consumer E-Commerce websites in Saudi Arabia
title_full_unstemmed Localization framework for business to consumer E-Commerce websites in Saudi Arabia
title_sort localization framework for business to consumer e-commerce websites in saudi arabia
publishDate 2014
url http://eprints.utm.my/id/eprint/41674/
_version_ 1643650683089453056
score 13.211869

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