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Building trustworthy e-Commerce wesite

The process of building consumer trust in E-Commerce is based on the presence of trust features or trust attributes in the websites. Consumer may examine e-Commerce websites for the existence of trust attributes. However, to date, which trust attributes contribute to the website’s trustworthiness...

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Main Author: Che Hussin, Ab. Razak
Format: Article
Language:English
Published: 2007
Subjects:
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/4164/1/TrustworthyEC_FinalSubmit.pdf
http://eprints.utm.my/id/eprint/4164/
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id my.utm.4164
record_format eprints
spelling my.utm.41642022-04-26T14:45:49Z http://eprints.utm.my/id/eprint/4164/ Building trustworthy e-Commerce wesite Che Hussin, Ab. Razak HF Commerce The process of building consumer trust in E-Commerce is based on the presence of trust features or trust attributes in the websites. Consumer may examine e-Commerce websites for the existence of trust attributes. However, to date, which trust attributes contribute to the website’s trustworthiness and which trust attributes give more value to consumer has not been adequately explored. Therefore, the purpose of the paper is to look for the relevant trust attributes for e-Commerce websites and to identify the importance ranking of trust attributes that contribute significantly to the trustworthiness of e-Commerce website. Various journal papers and articles related to e-Commerce field have been referred in order to identify the trust attributes. An online survey that received 1230 respondents was carried out to investigate the importance ranking of ten trust attributes. The paper contributes to the discussion on how to build trust in e-Commerce 2007-07-09 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/4164/1/TrustworthyEC_FinalSubmit.pdf Che Hussin, Ab. Razak (2007) Building trustworthy e-Commerce wesite. Proceedings of the 5th International Conference of Information Technology in Asia (CITA 2007) . pp. 236-241.
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Che Hussin, Ab. Razak
Building trustworthy e-Commerce wesite
description The process of building consumer trust in E-Commerce is based on the presence of trust features or trust attributes in the websites. Consumer may examine e-Commerce websites for the existence of trust attributes. However, to date, which trust attributes contribute to the website’s trustworthiness and which trust attributes give more value to consumer has not been adequately explored. Therefore, the purpose of the paper is to look for the relevant trust attributes for e-Commerce websites and to identify the importance ranking of trust attributes that contribute significantly to the trustworthiness of e-Commerce website. Various journal papers and articles related to e-Commerce field have been referred in order to identify the trust attributes. An online survey that received 1230 respondents was carried out to investigate the importance ranking of ten trust attributes. The paper contributes to the discussion on how to build trust in e-Commerce
format Article
author Che Hussin, Ab. Razak
author_facet Che Hussin, Ab. Razak
author_sort Che Hussin, Ab. Razak
title Building trustworthy e-Commerce wesite
title_short Building trustworthy e-Commerce wesite
title_full Building trustworthy e-Commerce wesite
title_fullStr Building trustworthy e-Commerce wesite
title_full_unstemmed Building trustworthy e-Commerce wesite
title_sort building trustworthy e-commerce wesite
publishDate 2007
url http://eprints.utm.my/id/eprint/4164/1/TrustworthyEC_FinalSubmit.pdf
http://eprints.utm.my/id/eprint/4164/
_version_ 1732945365896790016
score 13.211869

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