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Preferred communication channels to foster energy conservation behaviour among public office building users: a study in Kota Iskandar

Energy is an important source for a nation to achieve development and urbanisation. In Malaysia, the need for energy efficiency was explicitly addressed in the Ninth and Tenth Malaysia Plans. The Malaysian government has directed all government office buildings to reduce their energy usage by 10%. H...

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Main Authors: Yee, Ying Lee, Weng, Wai Choong, Mohammed, Abdul Hakim, Phang, Fatin Aliah Abdullah
Format: Article
Published: Penerbit UTM Press 2013
Subjects:
L Education
Online Access:http://eprints.utm.my/id/eprint/41014/
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spelling my.utm.410142017-08-27T00:33:46Z http://eprints.utm.my/id/eprint/41014/ Preferred communication channels to foster energy conservation behaviour among public office building users: a study in Kota Iskandar Yee, Ying Lee Weng, Wai Choong Mohammed, Abdul Hakim Phang, Fatin Aliah Abdullah L Education Energy is an important source for a nation to achieve development and urbanisation. In Malaysia, the need for energy efficiency was explicitly addressed in the Ninth and Tenth Malaysia Plans. The Malaysian government has directed all government office buildings to reduce their energy usage by 10%. However, the lack of awareness and inappropriate behaviour among building users are barriers. It is believed that the successful use of appropriate communication channels can improve commitment and behaviour among building users to conserve energy. Hence, this research examines which communication channels are preferred by government office users to foster energy conservation behaviour. This research focuses on government staff working in public office building at Kota Iskandar, which is located in a new developing township of Nusajaya, one of the largest property development projects in Southeast Asia. The town is newly constructed and therefore wastage due to obsolescence factors can be minimised. Questionnaires were distributed to the staff at the State Government Department Complexes. This survey indicated that respondents highly appreciate visual communication when receiving information, while posters emerged as the most effective and preferable information-delivering channel for respondents. Penerbit UTM Press 2013 Article PeerReviewed Yee, Ying Lee and Weng, Wai Choong and Mohammed, Abdul Hakim and Phang, Fatin Aliah Abdullah (2013) Preferred communication channels to foster energy conservation behaviour among public office building users: a study in Kota Iskandar. Jurnal Teknologi (Sains Sosial), 64 (1). pp. 77-84. ISSN 2180-3722
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic L Education
spellingShingle L Education
Yee, Ying Lee
Weng, Wai Choong
Mohammed, Abdul Hakim
Phang, Fatin Aliah Abdullah
Preferred communication channels to foster energy conservation behaviour among public office building users: a study in Kota Iskandar
description Energy is an important source for a nation to achieve development and urbanisation. In Malaysia, the need for energy efficiency was explicitly addressed in the Ninth and Tenth Malaysia Plans. The Malaysian government has directed all government office buildings to reduce their energy usage by 10%. However, the lack of awareness and inappropriate behaviour among building users are barriers. It is believed that the successful use of appropriate communication channels can improve commitment and behaviour among building users to conserve energy. Hence, this research examines which communication channels are preferred by government office users to foster energy conservation behaviour. This research focuses on government staff working in public office building at Kota Iskandar, which is located in a new developing township of Nusajaya, one of the largest property development projects in Southeast Asia. The town is newly constructed and therefore wastage due to obsolescence factors can be minimised. Questionnaires were distributed to the staff at the State Government Department Complexes. This survey indicated that respondents highly appreciate visual communication when receiving information, while posters emerged as the most effective and preferable information-delivering channel for respondents.
format Article
author Yee, Ying Lee
Weng, Wai Choong
Mohammed, Abdul Hakim
Phang, Fatin Aliah Abdullah
author_facet Yee, Ying Lee
Weng, Wai Choong
Mohammed, Abdul Hakim
Phang, Fatin Aliah Abdullah
author_sort Yee, Ying Lee
title Preferred communication channels to foster energy conservation behaviour among public office building users: a study in Kota Iskandar
title_short Preferred communication channels to foster energy conservation behaviour among public office building users: a study in Kota Iskandar
title_full Preferred communication channels to foster energy conservation behaviour among public office building users: a study in Kota Iskandar
title_fullStr Preferred communication channels to foster energy conservation behaviour among public office building users: a study in Kota Iskandar
title_full_unstemmed Preferred communication channels to foster energy conservation behaviour among public office building users: a study in Kota Iskandar
title_sort preferred communication channels to foster energy conservation behaviour among public office building users: a study in kota iskandar
publisher Penerbit UTM Press
publishDate 2013
url http://eprints.utm.my/id/eprint/41014/
_version_ 1643650621498195968
score 13.211869

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