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Embracing green technology innovation through strategic human resource management: a case of an automotive company

What makes a technological innovation successful for an industry? This study examines how green technology innovation is impacted by strategic management of the human resource in firms. The value of this study lies in its intention to explain the needs to effectively blend people matters first befor...

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Main Authors: Shatouri, Reihaneh Montazeri, Omar, Rosmini, Igusa, Kunio, Pedro Filho, Flavio de Sao
Format: Article
Published: Science Publications 2013
Subjects:
H Social Sciences
Online Access:http://eprints.utm.my/id/eprint/40493/
http://dx.doi.org/10.3844/ajebasp.2013.65.73
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id my.utm.40493
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spelling my.utm.404932019-03-31T08:31:27Z http://eprints.utm.my/id/eprint/40493/ Embracing green technology innovation through strategic human resource management: a case of an automotive company Shatouri, Reihaneh Montazeri Omar, Rosmini Igusa, Kunio Pedro Filho, Flavio de Sao H Social Sciences What makes a technological innovation successful for an industry? This study examines how green technology innovation is impacted by strategic management of the human resource in firms. The value of this study lies in its intention to explain the needs to effectively blend people matters first before endeavouring technologies. We focus on Malaysia’s leading automobile manufacturer, Proton which currently embarks on smart green initiatives in its product development. The quantitative survey identifies potential challenges of Proton’s human resource management that may infringe green technology process. Our findings confirm the effects of strategic human resource management system on adopting the green technology innovation. The most important factors affecting the implementation of green technology include knowledge application, team development, knowledge sharing, performance-based reward and training of before and during the process of embracing the new technology. Science Publications 2013 Article PeerReviewed Shatouri, Reihaneh Montazeri and Omar, Rosmini and Igusa, Kunio and Pedro Filho, Flavio de Sao (2013) Embracing green technology innovation through strategic human resource management: a case of an automotive company. American Journal of Economics and Business Administration, 5 (2). pp. 56-64. ISSN 1945-5488 http://dx.doi.org/10.3844/ajebasp.2013.65.73 DOI:10.3844/ajebasp.2013.65.73
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic H Social Sciences
spellingShingle H Social Sciences
Shatouri, Reihaneh Montazeri
Omar, Rosmini
Igusa, Kunio
Pedro Filho, Flavio de Sao
Embracing green technology innovation through strategic human resource management: a case of an automotive company
description What makes a technological innovation successful for an industry? This study examines how green technology innovation is impacted by strategic management of the human resource in firms. The value of this study lies in its intention to explain the needs to effectively blend people matters first before endeavouring technologies. We focus on Malaysia’s leading automobile manufacturer, Proton which currently embarks on smart green initiatives in its product development. The quantitative survey identifies potential challenges of Proton’s human resource management that may infringe green technology process. Our findings confirm the effects of strategic human resource management system on adopting the green technology innovation. The most important factors affecting the implementation of green technology include knowledge application, team development, knowledge sharing, performance-based reward and training of before and during the process of embracing the new technology.
format Article
author Shatouri, Reihaneh Montazeri
Omar, Rosmini
Igusa, Kunio
Pedro Filho, Flavio de Sao
author_facet Shatouri, Reihaneh Montazeri
Omar, Rosmini
Igusa, Kunio
Pedro Filho, Flavio de Sao
author_sort Shatouri, Reihaneh Montazeri
title Embracing green technology innovation through strategic human resource management: a case of an automotive company
title_short Embracing green technology innovation through strategic human resource management: a case of an automotive company
title_full Embracing green technology innovation through strategic human resource management: a case of an automotive company
title_fullStr Embracing green technology innovation through strategic human resource management: a case of an automotive company
title_full_unstemmed Embracing green technology innovation through strategic human resource management: a case of an automotive company
title_sort embracing green technology innovation through strategic human resource management: a case of an automotive company
publisher Science Publications
publishDate 2013
url http://eprints.utm.my/id/eprint/40493/
http://dx.doi.org/10.3844/ajebasp.2013.65.73
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score 13.211869

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