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Investigating the effect of speech tools (Video Media (TV)) and internet on the consumers purchasing behavior in developed countries

The contemporary competitive environment, drawing consumers is challenging and quite difficult to be attained. One remarkable method for marketers to attract customers is through advertisement and its allied tools. This study intends to find out the level of the influence of advertising tools, such...

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Main Authors: Mazhari, Mohammad Yaser, Mahmoud, Mohammad, Sukati, Inda, Abdulahad, Bawer Marwan, Azeez, Safeen Saber
Format: Article
Published: EuroJournals Publishing, Inc. 2013
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.utm.my/id/eprint/40457/
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spelling my.utm.404572019-03-31T08:31:17Z http://eprints.utm.my/id/eprint/40457/ Investigating the effect of speech tools (Video Media (TV)) and internet on the consumers purchasing behavior in developed countries Mazhari, Mohammad Yaser Mahmoud, Mohammad Sukati, Inda Abdulahad, Bawer Marwan Azeez, Safeen Saber HD28 Management. Industrial Management The contemporary competitive environment, drawing consumers is challenging and quite difficult to be attained. One remarkable method for marketers to attract customers is through advertisement and its allied tools. This study intends to find out the level of the influence of advertising tools, such as the speech tool (video Media (TV)) and Internet, on consumers’ purchasing behavior with regards to the purchase of detergents in Kuala Lumpur (KL) in Malaysia. Likewise, delves into the comparative influences of advertising tools between the two advertising tools. There are 384 costumer-respondents in these studies who are residents of KL. The instrument utilized in data gathering was through a questionnaire survey and the data were analyzed based on Friedman and One-Sample Test model. The findings revealed that there exists significant difference between the two advertising instruments (speech tools (video Media (TV) and Internet) which have been used in this research. Results show that the Internet medium is more effective on influencing consumers’ behavior on purchasing detergent than the TV. EuroJournals Publishing, Inc. 2013 Article PeerReviewed Mazhari, Mohammad Yaser and Mahmoud, Mohammad and Sukati, Inda and Abdulahad, Bawer Marwan and Azeez, Safeen Saber (2013) Investigating the effect of speech tools (Video Media (TV)) and internet on the consumers purchasing behavior in developed countries. European Journal of Scientific Research, 103 (3). pp. 468-476. ISSN 1450-216X
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mazhari, Mohammad Yaser
Mahmoud, Mohammad
Sukati, Inda
Abdulahad, Bawer Marwan
Azeez, Safeen Saber
Investigating the effect of speech tools (Video Media (TV)) and internet on the consumers purchasing behavior in developed countries
description The contemporary competitive environment, drawing consumers is challenging and quite difficult to be attained. One remarkable method for marketers to attract customers is through advertisement and its allied tools. This study intends to find out the level of the influence of advertising tools, such as the speech tool (video Media (TV)) and Internet, on consumers’ purchasing behavior with regards to the purchase of detergents in Kuala Lumpur (KL) in Malaysia. Likewise, delves into the comparative influences of advertising tools between the two advertising tools. There are 384 costumer-respondents in these studies who are residents of KL. The instrument utilized in data gathering was through a questionnaire survey and the data were analyzed based on Friedman and One-Sample Test model. The findings revealed that there exists significant difference between the two advertising instruments (speech tools (video Media (TV) and Internet) which have been used in this research. Results show that the Internet medium is more effective on influencing consumers’ behavior on purchasing detergent than the TV.
format Article
author Mazhari, Mohammad Yaser
Mahmoud, Mohammad
Sukati, Inda
Abdulahad, Bawer Marwan
Azeez, Safeen Saber
author_facet Mazhari, Mohammad Yaser
Mahmoud, Mohammad
Sukati, Inda
Abdulahad, Bawer Marwan
Azeez, Safeen Saber
author_sort Mazhari, Mohammad Yaser
title Investigating the effect of speech tools (Video Media (TV)) and internet on the consumers purchasing behavior in developed countries
title_short Investigating the effect of speech tools (Video Media (TV)) and internet on the consumers purchasing behavior in developed countries
title_full Investigating the effect of speech tools (Video Media (TV)) and internet on the consumers purchasing behavior in developed countries
title_fullStr Investigating the effect of speech tools (Video Media (TV)) and internet on the consumers purchasing behavior in developed countries
title_full_unstemmed Investigating the effect of speech tools (Video Media (TV)) and internet on the consumers purchasing behavior in developed countries
title_sort investigating the effect of speech tools (video media (tv)) and internet on the consumers purchasing behavior in developed countries
publisher EuroJournals Publishing, Inc.
publishDate 2013
url http://eprints.utm.my/id/eprint/40457/
_version_ 1643650480704847872
score 13.211869

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