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Introduction to SMEs in Malaysia: growth potential and branding strategy

There was very little study about the growing SMEs industry in Malaysia previously, neither a standard definition nor the growth potential that small medium enterprises have. Many of the previous studies have focused on the degree of issues and challenges faced by SMEs and to a lesser extent on the...

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Main Authors: Tock, Jing Mi, Baharun, Rohaizat
Format: Article
Published: 2013
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.utm.my/id/eprint/40455/
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id my.utm.40455
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spelling my.utm.404552019-03-31T08:31:15Z http://eprints.utm.my/id/eprint/40455/ Introduction to SMEs in Malaysia: growth potential and branding strategy Tock, Jing Mi Baharun, Rohaizat HD28 Management. Industrial Management There was very little study about the growing SMEs industry in Malaysia previously, neither a standard definition nor the growth potential that small medium enterprises have. Many of the previous studies have focused on the degree of issues and challenges faced by SMEs and to a lesser extent on the maximum growth potential that SMEs in this country has. Different nations have utilized diversified strategic tools and resources that they have to fit into a particular concept or situation. Taking into account the growth potential in the area that one country has, strategies implemented would be different. Japan is famous for its technological advances in motors; America has borne out successful inventors to create machines to ease people’s lives and China is now the biggest manufacturing market that most of the products are made there. Malaysia has dissimilar potential as well. Too much was engrossed on standardization than branding adaption or mainly strategies being implemented among the businesses. Hence, this paper will reveal the general idea about SME, the growth potential that this country has and to use and take it to higher levels of efficiency by instigating the right branding strategy. Getting started in Malaysia is just half the battle of an entrepreneurship, the latter of becoming bigger and better will come eventually. 2013 Article PeerReviewed Tock, Jing Mi and Baharun, Rohaizat (2013) Introduction to SMEs in Malaysia: growth potential and branding strategy. World Journal of Social Sciences, 3 (6). pp. 189-203. ISSN 1838-3785
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Tock, Jing Mi
Baharun, Rohaizat
Introduction to SMEs in Malaysia: growth potential and branding strategy
description There was very little study about the growing SMEs industry in Malaysia previously, neither a standard definition nor the growth potential that small medium enterprises have. Many of the previous studies have focused on the degree of issues and challenges faced by SMEs and to a lesser extent on the maximum growth potential that SMEs in this country has. Different nations have utilized diversified strategic tools and resources that they have to fit into a particular concept or situation. Taking into account the growth potential in the area that one country has, strategies implemented would be different. Japan is famous for its technological advances in motors; America has borne out successful inventors to create machines to ease people’s lives and China is now the biggest manufacturing market that most of the products are made there. Malaysia has dissimilar potential as well. Too much was engrossed on standardization than branding adaption or mainly strategies being implemented among the businesses. Hence, this paper will reveal the general idea about SME, the growth potential that this country has and to use and take it to higher levels of efficiency by instigating the right branding strategy. Getting started in Malaysia is just half the battle of an entrepreneurship, the latter of becoming bigger and better will come eventually.
format Article
author Tock, Jing Mi
Baharun, Rohaizat
author_facet Tock, Jing Mi
Baharun, Rohaizat
author_sort Tock, Jing Mi
title Introduction to SMEs in Malaysia: growth potential and branding strategy
title_short Introduction to SMEs in Malaysia: growth potential and branding strategy
title_full Introduction to SMEs in Malaysia: growth potential and branding strategy
title_fullStr Introduction to SMEs in Malaysia: growth potential and branding strategy
title_full_unstemmed Introduction to SMEs in Malaysia: growth potential and branding strategy
title_sort introduction to smes in malaysia: growth potential and branding strategy
publishDate 2013
url http://eprints.utm.my/id/eprint/40455/
_version_ 1643650480124985344
score 13.211869

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