Cover Image

Customers adoption of internet banking service: an empirical examination of the theory of planned behavior in Yemen

The explosion of Internet usage and the great funding initiatives in electronic banking have taken the attention of researchers towards Internet banking. At the beginning, the conventional focus of Internet banking research has been on technological infrastructure, but this is now shifting to user...

Full description

Saved in:
Bibliographic Details
Main Authors: Al Ajam, Ali Saleh, Md. Nor, Khalil
Format: Article
Language:English
Published: Asian Society of Business and Commerce Research 2013
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.utm.my/id/eprint/40442/1/AliSalehAlAjam2013_CustomersAdoptionofInternetBankingService.pdf
http://eprints.utm.my/id/eprint/40442/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.utm.40442
record_format eprints
spelling my.utm.404422019-03-05T01:38:29Z http://eprints.utm.my/id/eprint/40442/ Customers adoption of internet banking service: an empirical examination of the theory of planned behavior in Yemen Al Ajam, Ali Saleh Md. Nor, Khalil HD28 Management. Industrial Management The explosion of Internet usage and the great funding initiatives in electronic banking have taken the attention of researchers towards Internet banking. At the beginning, the conventional focus of Internet banking research has been on technological infrastructure, but this is now shifting to user-focused research. Although millions of dollars have been paid to invest in the Internet banking services, reports have shown that potential users may not use these services. A great deal of research has been conducted in various countries to determine the factors that influence acceptance of Internet banking. However, these studies have not taken into account emotional dimension that related to individuals’ technology readiness. In addition, there is still very few research has been conducted on the Internet banking in Arab countries in general, and Yemen, in particular. Therefore, this study attempts to fill this gap via applyingthe theory of planned behavior (TPB) in developing countries (i.e., Yemen). Based on a sample of 1286bank customers, structural equation modeling was applied to data analysis. The results strongly support the TPB model. Attitude, subjective norm and perceived behavioral control have a significant positive effect on individuals’ intention to adopt the Internet banking service. Asian Society of Business and Commerce Research 2013 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/40442/1/AliSalehAlAjam2013_CustomersAdoptionofInternetBankingService.pdf Al Ajam, Ali Saleh and Md. Nor, Khalil (2013) Customers adoption of internet banking service: an empirical examination of the theory of planned behavior in Yemen. International Journal of Business and Commerce, 2 (5). pp. 44-58. ISSN 2225-2436
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Al Ajam, Ali Saleh
Md. Nor, Khalil
Customers adoption of internet banking service: an empirical examination of the theory of planned behavior in Yemen
description The explosion of Internet usage and the great funding initiatives in electronic banking have taken the attention of researchers towards Internet banking. At the beginning, the conventional focus of Internet banking research has been on technological infrastructure, but this is now shifting to user-focused research. Although millions of dollars have been paid to invest in the Internet banking services, reports have shown that potential users may not use these services. A great deal of research has been conducted in various countries to determine the factors that influence acceptance of Internet banking. However, these studies have not taken into account emotional dimension that related to individuals’ technology readiness. In addition, there is still very few research has been conducted on the Internet banking in Arab countries in general, and Yemen, in particular. Therefore, this study attempts to fill this gap via applyingthe theory of planned behavior (TPB) in developing countries (i.e., Yemen). Based on a sample of 1286bank customers, structural equation modeling was applied to data analysis. The results strongly support the TPB model. Attitude, subjective norm and perceived behavioral control have a significant positive effect on individuals’ intention to adopt the Internet banking service.
format Article
author Al Ajam, Ali Saleh
Md. Nor, Khalil
author_facet Al Ajam, Ali Saleh
Md. Nor, Khalil
author_sort Al Ajam, Ali Saleh
title Customers adoption of internet banking service: an empirical examination of the theory of planned behavior in Yemen
title_short Customers adoption of internet banking service: an empirical examination of the theory of planned behavior in Yemen
title_full Customers adoption of internet banking service: an empirical examination of the theory of planned behavior in Yemen
title_fullStr Customers adoption of internet banking service: an empirical examination of the theory of planned behavior in Yemen
title_full_unstemmed Customers adoption of internet banking service: an empirical examination of the theory of planned behavior in Yemen
title_sort customers adoption of internet banking service: an empirical examination of the theory of planned behavior in yemen
publisher Asian Society of Business and Commerce Research
publishDate 2013
url http://eprints.utm.my/id/eprint/40442/1/AliSalehAlAjam2013_CustomersAdoptionofInternetBankingService.pdf
http://eprints.utm.my/id/eprint/40442/
_version_ 1643650476921585664
score 13.211869

Similar Items