An improved parameter estimation of bass model for forecasting new car demand
A new product forecasting model for new Proton car is developed and tested empirically against the data gathered from the first twelve months of launching. The basic assumption to this model is the innovators who make decision to purchase the new car based on the information obtained from the mass m...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/37239/ |
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