Cover Image

Choice behaviour of housing attributes: theory and measurement

Preferences and choices in a society are constant dynamic operations, made based on the behavioural dynamism of people. In this cosmic dynamism, they keep shifting from one stage to another, within the same cosmic space. Housing preferences and choices, like any other life interests, therefore opera...

Full description

Saved in:
Bibliographic Details
Main Authors: Zinas, Bako Zachariah, Mohd. Jusan, Mahmud
Format: Article
Published: Faculty of Architecture, Planning & Surveying, UiTM Malaysia 2010
Subjects:
NA Architecture
Online Access:http://eprints.utm.my/id/eprint/37106/
http://fspu.uitm.edu.my/cebs/images/stories/ajebs12may2010c1.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.utm.37106
record_format eprints
spelling my.utm.371062017-02-15T00:53:04Z http://eprints.utm.my/id/eprint/37106/ Choice behaviour of housing attributes: theory and measurement Zinas, Bako Zachariah Mohd. Jusan, Mahmud NA Architecture Preferences and choices in a society are constant dynamic operations, made based on the behavioural dynamism of people. In this cosmic dynamism, they keep shifting from one stage to another, within the same cosmic space. Housing preferences and choices, like any other life interests, therefore operate within this framework. Unlike merchandized products brands, housing brands are hardly known, probably because of the heterogeneous nature of the housing product - the house. However, very little is known about the relevant housing attributes (refer to page 7). Housing preferences and choices operate within the framework of preferences and choices for housing attributes. In any preference and choice activity, there are underlying motivations that make it possible for an individual to choose from available alternatives within a given product field. This paper examines and outlines the methodological and theoretical framework of housing preferences and choices, based on the theory of means-end chain (MEC). Previous MEC applications in the field of architecture and urban design have been very useful and successful. The paper attempts to explore from literature the possibility of extending the previous methods and their applicability in design process. In dealing with user preference for housing, there is a need for research for a development of a technological tool to identify user needs and preference, and the kind of decision support that is required to identify these needs. Faculty of Architecture, Planning & Surveying, UiTM Malaysia 2010-05 Article PeerReviewed Zinas, Bako Zachariah and Mohd. Jusan, Mahmud (2010) Choice behaviour of housing attributes: theory and measurement. Asian Journal of Environment-Behaviour Studies (ajE-Bs), 1 (2). pp. 1-18. ISSN 1394-0384 http://fspu.uitm.edu.my/cebs/images/stories/ajebs12may2010c1.pdf
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic NA Architecture
spellingShingle NA Architecture
Zinas, Bako Zachariah
Mohd. Jusan, Mahmud
Choice behaviour of housing attributes: theory and measurement
description Preferences and choices in a society are constant dynamic operations, made based on the behavioural dynamism of people. In this cosmic dynamism, they keep shifting from one stage to another, within the same cosmic space. Housing preferences and choices, like any other life interests, therefore operate within this framework. Unlike merchandized products brands, housing brands are hardly known, probably because of the heterogeneous nature of the housing product - the house. However, very little is known about the relevant housing attributes (refer to page 7). Housing preferences and choices operate within the framework of preferences and choices for housing attributes. In any preference and choice activity, there are underlying motivations that make it possible for an individual to choose from available alternatives within a given product field. This paper examines and outlines the methodological and theoretical framework of housing preferences and choices, based on the theory of means-end chain (MEC). Previous MEC applications in the field of architecture and urban design have been very useful and successful. The paper attempts to explore from literature the possibility of extending the previous methods and their applicability in design process. In dealing with user preference for housing, there is a need for research for a development of a technological tool to identify user needs and preference, and the kind of decision support that is required to identify these needs.
format Article
author Zinas, Bako Zachariah
Mohd. Jusan, Mahmud
author_facet Zinas, Bako Zachariah
Mohd. Jusan, Mahmud
author_sort Zinas, Bako Zachariah
title Choice behaviour of housing attributes: theory and measurement
title_short Choice behaviour of housing attributes: theory and measurement
title_full Choice behaviour of housing attributes: theory and measurement
title_fullStr Choice behaviour of housing attributes: theory and measurement
title_full_unstemmed Choice behaviour of housing attributes: theory and measurement
title_sort choice behaviour of housing attributes: theory and measurement
publisher Faculty of Architecture, Planning & Surveying, UiTM Malaysia
publishDate 2010
url http://eprints.utm.my/id/eprint/37106/
http://fspu.uitm.edu.my/cebs/images/stories/ajebs12may2010c1.pdf
_version_ 1643650086364774400
score 13.211869

Similar Items