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Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute

The purpose of this study is to evaluate the role of authenticity, as an important factor in the souvenir purchase behaviour of Malaysia’s international tourists. Demographic characteristics (gender, age, origin and annual income) have major influence on the preference of souvenir categories and imp...

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Bibliographic Details
Main Author: Abdullah @ Zawawi, Muhammad Irfan
Format: Thesis
Language:English
Published: 2012
Subjects:
GV Recreation Leisure
Online Access:http://eprints.utm.my/id/eprint/34641/5/MuhammadIrfanAbdullahMFAB2012.pdf
http://eprints.utm.my/id/eprint/34641/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:69819?site_name=Restricted Repository
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spelling my.utm.346412017-09-28T05:39:05Z http://eprints.utm.my/id/eprint/34641/ Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute Abdullah @ Zawawi, Muhammad Irfan GV Recreation Leisure The purpose of this study is to evaluate the role of authenticity, as an important factor in the souvenir purchase behaviour of Malaysia’s international tourists. Demographic characteristics (gender, age, origin and annual income) have major influence on the preference of souvenir categories and importance of souvenir attributes. The three most preferred souvenir categories among international tourist are respectively “clothing & accessories”, “food, drink & chocolates” and “handicraft”. The authenticity attribute ranked second among most important factors following physical attributes in the souvenir purchase behaviour of Malaysia’s international tourists. The survey result shows international tourists tend to find traditional & cultural meaning and Malaysian made product, as the most important souvenir authenticity attributes. 85% of survey tourists’ respondents are willing to pay more for local made souvenirs made compare to the imported products. According to the results of Pearson correlation tests, older tourists have higher tendency to purchase local made souvenirs compare to younger tourists. Cross tabulation tests shows tourists from Europe, America, Africa and Oceania are more concerned about authenticity attributes compare to Asian and Middle Eastern respondents who are more concerned about Aesthetic Attributes and Value Attributes. Majority of international tourists are relatively satisfied with the Malaysian souvenir market. 2012-06 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/34641/5/MuhammadIrfanAbdullahMFAB2012.pdf Abdullah @ Zawawi, Muhammad Irfan (2012) Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute. Masters thesis, Universiti Teknologi Malaysia, Faculty of Built Environment. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:69819?site_name=Restricted Repository
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Abdullah @ Zawawi, Muhammad Irfan
Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute
description The purpose of this study is to evaluate the role of authenticity, as an important factor in the souvenir purchase behaviour of Malaysia’s international tourists. Demographic characteristics (gender, age, origin and annual income) have major influence on the preference of souvenir categories and importance of souvenir attributes. The three most preferred souvenir categories among international tourist are respectively “clothing & accessories”, “food, drink & chocolates” and “handicraft”. The authenticity attribute ranked second among most important factors following physical attributes in the souvenir purchase behaviour of Malaysia’s international tourists. The survey result shows international tourists tend to find traditional & cultural meaning and Malaysian made product, as the most important souvenir authenticity attributes. 85% of survey tourists’ respondents are willing to pay more for local made souvenirs made compare to the imported products. According to the results of Pearson correlation tests, older tourists have higher tendency to purchase local made souvenirs compare to younger tourists. Cross tabulation tests shows tourists from Europe, America, Africa and Oceania are more concerned about authenticity attributes compare to Asian and Middle Eastern respondents who are more concerned about Aesthetic Attributes and Value Attributes. Majority of international tourists are relatively satisfied with the Malaysian souvenir market.
format Thesis
author Abdullah @ Zawawi, Muhammad Irfan
author_facet Abdullah @ Zawawi, Muhammad Irfan
author_sort Abdullah @ Zawawi, Muhammad Irfan
title Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute
title_short Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute
title_full Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute
title_fullStr Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute
title_full_unstemmed Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute
title_sort malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute
publishDate 2012
url http://eprints.utm.my/id/eprint/34641/5/MuhammadIrfanAbdullahMFAB2012.pdf
http://eprints.utm.my/id/eprint/34641/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:69819?site_name=Restricted Repository
_version_ 1643649632316686336
score 13.211869

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