Integrating brand perception, culture dimension and social influence in predicting purchase intention in luxury brand market
Although few in numbers and mostly based on cases from advanced nations, previous studies on luxury consumption have shed light on the field of branding and suggested the pivotal role of social and intercultural dimensions in influencing consumers engagement and ultimately, their purchase intention....
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2012
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| Online Access: | http://eprints.utm.my/id/eprint/34112/ |
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